BRITE ’21 AGENDA
APRIL 16, 2021
VIRTUAL CONFERENCE VIA ZOOM
Tentative schedule subject to change
SESSION 1: 9:30 AM - 11:10 AM
BOLD AND PURPOSEFUL LEADERSHIP
Chief Marketing Officer
CVS Health
Moderator: MARGARET MOLLOY
Global CMO & Head of Business Development
Siegel+Gale
Standing out in the digital age is absolutely essential for brands and it is also filled with risk. What does it take to be a brand leader and business leader under such conditions? What decision-making is required for a brand to live up to societal promises and financial requirements? What does it take to be a leader and build a strong organizational culture?
THE DATA-SUSTAINABILITY CONNECTION
Author
The Artificial Intelligence Imperative
Given the ever increasing accumulation of data, and the growing impact of machine learning and AI, there is crucial need to ensure data related technologies are used by businesses of all sizes, and by non-profits. Designing a system of decentralized data markets and AI tools can most effectively deliver privacy and sustainability impacts in concert with growing a robust and inclusive global economy.
LEADING POST-COVID: MAXIMIZING HUMAN CAPITAL FOR COMPETITIVE ADVANTAGE
Dean Emeritus & Professor of Human Capital Management
Columbia University School of Professional Studies
Moderator: VANESSA BURBANO
Assistant Professor of Management
Columbia Business School
There is both great opportunity and concern about what the future of business may hold. Looking at post-pandemic effects, technology changes, globalization, and new employee expectations, this session will discuss the crucial need for organizations to effectively manage and grow their talent and implement techniques to help inspire them.
NETWORKING BREAK: 11:10 AM - 11:30 AM
SESSION 2: 11:30 AM - 1:05 PM
NEURODIVERSITY: AN UNTAPPED COMPETITIVE ADVANTAGE
Co-Founder and CEO
Ultranauts
Moderator: PAMELA MCKELVIN-JEFFERSON
Director, Diversity, Equity, and Inclusion
Columbia Business School
There is a massive talent pool in the U.S. that’s being overlooked – 4 million Americans on the autism spectrum, 85% of whom are unemployed or underemployed. Ultranauts is a quality engineering firm powered by a neurodiverse team – 75% of whom are on the autism spectrum. Learn about how to reimagine the way an organization can hire and manage talent, including the universal workplace practices every employer can adopt.
THE OTHER AI: AESTHETIC INTELLIGENCE
Chief Marketing Officer
NPR
Executive-in-Residence, Columbia Business School
Former Chairman, NA, LVMH
Author, Aesthetic Intelligence
As a leading executive for global luxury firms like LVMH and Estée Lauder, Brown came to realize that “Aesthetic Intelligence” is as critical to long-term business success. In the world of audio, NPR is the model for the aesthetic development of content focused on news and societal changes. This fireside chat between Brown and Smith will examine how aesthetic strategies can transform companies, even entire industries, and how they can be applied successfully to a new generation of consumers in a post-pandemic marketplace.
DESIGNING HUMAN NEURAL-COMPUTER INTERFACES
Kent H. Smith II Professor of Biomedical Engineering &
Director of the Human Fusions Institute
Case Western Reserve University
We’ve moved from keyboard and mouse to touchscreen and voice in our interactions with computers. The Human Fusion Institute is working on creating human-tech connections directly into our nervous system. Dr. Tyler will discuss their core effort in prosthetics to provide the natural sensation of touch and its broader application extending human neural-tech interfaces to everyone. He will present what this could mean to our future.
LUNCH BREAK: 1:05 PM - 2:00 PM
SESSION 3: 2:00 PM - 4:00 PM
SHOWDOWN: POLITICS AND THE AMERICAN BUSINESS
CEO
The Harris Poll
In weekly Harris Poll surveys throughout the past year of the pandemic, personal and public hardships were often a function of predetermined socio-economics and biases that revealed underlying structural inequities in American society. As such, social equity has taken on greater prominence in American culture, casting politicians and businesses as once-unlikely foes. In this data-driven talk, Gerzema explains the fine line companies must walk to meet stakeholder expectations, and the future growth potential for the socially-conscious business.
THE FUTURE OF WORK: ACCELERATED
CEO
Visible
EVP, Business Strategy & CMO
Citrix
In so many areas of society and business, the COVID-19 pandemic has accelerated ongoing trends, and visions of the future of work are near the top of the list. This panel will examine how the past year has created a scenario in which organizational culture, remote workforces, advancing technology, and expectations of diversity and inclusion are changing in real-time and driving ever deeper discussions about how to build effective relationships between companies, their employees, and society.
REGENERATIVE MEDICINE AND ENTREPRENEURSHIP
CEO and Co-Founder
EpiBone
Moderator: ANDREA TURNER MOFFITT ’07
Co-Founder and President
Plum Alley
Sitting at the intersection of biology and engineering, EipBone harnesses the power of cells to create living solutions that can become a seamless part of a patient’s body. Hear Tandon talk about how healthcare advances will impact society and what goes into building a brand around advanced science and engineering techniques.
CONFERENCE ENDS