The BRITE Conference is presented by
The Center on Global Brand Leadership
at Columbia Business School

Sharing knowledge on how innovation and technology affect the ways organisations build and maintain brands

PAST FEATURED BRITE SPEAKERS

Norman de Greve
Chief Marketing Officer
CVS Health

Margaret Molloy
Global Chief Marketing Officer and Head of Business Development
Siegel+Gale

Colin Mitchell
VP Director Global Brand
McDonald's

Adam Galinsky
Pandit Professor of Business
Columbia Business School
Author, Friend & Foe

Catherine Williams
Chief Data Scientist
Xandr

Carol Cone
Founder & CEO
Carol Cone ON PURPOSE

Catherine Hernandez-Blades
Chief Brand and Communications Officer
Aflac

Sunil Gupta
Carter Professor of Business Administration,
Harvard Business School
Author, Driving Digital Strategy

Amy Webb
Author, The Big Nine
Founder, Future Today Institute

TOPICS AT BRITE '19 INCLUDED

Connecting Purpose, Profit, and Impact

Next Steps in Augmented and Virtual Reality

Driving the Future of Digital Strategy

Friend & Foe: When to Cooperate, When to Compete

Innovation within Business Ecosystems

It's Not the Data, It's What You Ask of It

Rethinking Marketing: Macro Trends in Society, Business, and Technology

WHO SHOULD ATTEND?

CMOs and heads of marketing, brand managers, new product developers, innovation directors, media buyers, viral marketers, interactive agencies, online developers, social networkers, Web 2.0 entrepreneurs, video & gaming creators, online content publishers, multi-platform media companies, and emerging technology investors.

Past conferences have included attendees from: A&E, Absolut Vodka, Ad Age, Adidas, Aetna, AIG, American Ballet Theatre, American Express, AOL, AT&T, Audi, Avon, Bell Atlantic, BMW, Burger King, BusinessWeek, Carnegie Hall, Chanel, Cisco, Citigroup, Clinton Global Initiative, CNN, Coca-Cola, Colgate-Palmolive, Craigslist, Dell,

Deloitte Consulting, Digitas, Domino’s Pizza, Dow Jones & Company, Dupont, Eli Lilly, Estée Lauder, Fedex, GE, Goldman Sachs, Google, HP, IBM, IDEO, Interbrand, John Templeton Foundation, Johnson & Johnson, Kraft Foods, LEGO, Lenovo, L’Oreal, McDonald’s, McKinsey, Merrill Lynch, Microsoft, Moody’s Analytics, Movado, Netflix, Nickelodeon/MTVN, Nielsen, Novartis, Ogilvy & Mather, Pfizer, Procter & Gamble, Quattro Wireless, R/GA, Reuters, Samsung, SAP, Siemens, Sony Music, Taco Bell, The New York Times, TIAA-CREF, Time Warner, UNICEF, Unilever, United Nations, Univision, Visa, Volkswagen, Yahoo!, ZipCar, and others.