The BRITE Conference is presented by
The Center on Global Brand Leadership
at Columbia Business School

Sharing knowledge on how innovation and technology affect the ways organisations build and maintain brands

FEATURED BRITE SPEAKERS

Norman de Greve
Chief Marketing Officer
CVS Health

Margaret Molloy
Global Chief Marketing Officer and Head of Business Development
Siegel+Gale

Rita Gunther McGrath
Author, Seeing Around Corners
Faculty, Columbia Business School

Daniel Sundlin
Partner
Bjarke Ingels Group

Julie DeTraglia
VP, Head of Research and Insights
Hulu

Rajesh Anandan
Co-Founder and CEO
Ultranauts

John Gerzema
CEO, The Harris Poll
Author, The Athena Doctrine

Michael Tuan Pham
Kravis Professor of Business
Columbia Business School

David Rogers
Author, The Digital Transformation Playbook
Faculty, Executive Education, Columbia Business School

TOPICS AT BRITE '20 INCLUDES

Leadership and Business Purpose

How to Spot Business Infection Points

Strategically Marketing to Emotions

Leveraging Neurodiveristy as a Strategic Advantage

The Business and Societal Impacts of Longevity

Designing for Resiliency in an Urban World

Next Steps in Digital Business Strategy

WHO SHOULD ATTEND?

CMOs and heads of marketing, brand managers, new product developers, innovation directors, media buyers, viral marketers, interactive agencies, online developers, social networkers, Web 2.0 entrepreneurs, video & gaming creators, online content publishers, multi-platform media companies, and emerging technology investors.

Past conferences have included attendees from: A&E, Absolut Vodka, Ad Age, Adidas, Aetna, AIG, American Ballet Theatre, American Express, AOL, AT&T, Audi, Avon, Bell Atlantic, BMW, Burger King, BusinessWeek, Carnegie Hall, Chanel, Cisco, Citigroup, Clinton Global Initiative, CNN, Coca-Cola, Colgate-Palmolive, Craigslist, Dell,

Deloitte Consulting, Digitas, Domino’s Pizza, Dow Jones & Company, Dupont, Eli Lilly, Estée Lauder, Fedex, GE, Goldman Sachs, Google, HP, IBM, IDEO, Interbrand, John Templeton Foundation, Johnson & Johnson, Kraft Foods, LEGO, Lenovo, L’Oreal, McDonald’s, McKinsey, Merrill Lynch, Microsoft, Moody’s Analytics, Movado, Netflix, Nickelodeon/MTVN, Nielsen, Novartis, Ogilvy & Mather, Pfizer, Procter & Gamble, Quattro Wireless, R/GA, Reuters, Samsung, SAP, Siemens, Sony Music, Taco Bell, The New York Times, TIAA-CREF, Time Warner, UNICEF, Unilever, United Nations, Univision, Visa, Volkswagen, Yahoo!, ZipCar, and others.