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The BRITE Conference is presented by
The Center on Global Brand Leadership
at Columbia Business School

Sharing knowledge on how innovation and technology affect the ways organizations build and maintain brands

PRELIMINARY BRITE ’21 SPEAKERS

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Norman de Greve
SVP and Chief Marketing Officer
CVS Health

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Howard Belk
Co-CEO and Chief Creative Officer
Siegel+Gale

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Rita Gunther McGrath
Author, Seeing Around Corners
Faculty, Columbia Business School

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Maria Thomas
Entrepreneur-in-Residence, Redesign Health
Former CEO, Etsy

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Beth Wood
SVP and Chief Marketing Officer
Principal Financial Group

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Jeremy Toeman
Chief Product Officer, WarnerMedia Innovation Lab

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Daniel Sundlin
Partner
Bjarke Ingels Group

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Julie DeTraglia
VP, Head of Research and Insights
Hulu

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Rajesh Anandan
Co-Founder and CEO
Ultranauts

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Michel Tuan Pham
Kravis Professor of Business
Columbia Business School

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David Rogers
Author, The Digital Transformation Playbook
Faculty, Columbia Business School

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Pauline Brown
Former Chairman of North America, LVMH
Author, Aesthetic Intelligence

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Leadership and Business Purpose

How to Spot Business Inflection Points

Strategically Marketing to Emotions

Leveraging Neurodiveristy as a Strategic Advantage

The Business and Societal Impacts of Longevity

Designing for Resiliency in an Urban World

Next Steps in Digital Business Strategy

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WHO SHOULD ATTEND?

CMOs and heads of marketing, brand managers, new product developers, innovation directors, media buyers, viral marketers, interactive agencies, online developers, social networkers, Web 2.0 entrepreneurs, video & gaming creators, online content publishers, multi-platform media companies, and emerging technology investors.

Past conferences have included attendees from: A&E, Absolut Vodka, Ad Age, Adidas, Aetna, AIG, American Ballet Theatre, American Express, AOL, AT&T, Audi, Avon, Bell Atlantic, BMW, Burger King, BusinessWeek, Carnegie Hall, Chanel, Cisco, Citigroup, Clinton Global Initiative, CNN, Coca-Cola, Colgate-Palmolive, Craigslist, Dell,

Deloitte Consulting, Digitas, Domino’s Pizza, Dow Jones & Company, Dupont, Eli Lilly, Estée Lauder, Fedex, GE, Goldman Sachs, Google, HP, IBM, IDEO, Interbrand, John Templeton Foundation, Johnson & Johnson, Kraft Foods, LEGO, Lenovo, L’Oreal, McDonald’s, McKinsey, Merrill Lynch, Microsoft, Moody’s Analytics, Movado, Netflix, Nickelodeon/MTVN, Nielsen, Novartis, Ogilvy & Mather, Pfizer, Procter & Gamble, Quattro Wireless, R/GA, Reuters, Samsung, SAP, Siemens, Sony Music, Taco Bell, The New York Times, TIAA-CREF, Time Warner, UNICEF, Unilever, United Nations, Univision, Visa, Volkswagen, Yahoo!, ZipCar, and others.

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