The BRITE Conference is presented by
The Center on Global Brand Leadership
at Columbia Business School

Sharing knowledge on how innovation and technology affect the ways organisations build and maintain brands


Maryam Banikarim
Global Chief Marketing Officer

Jonathan Becher
Chief Digital Officer
SAP Digital

Liza Landsman

Rajesh Subramaniam
Executive Vice President & Chief Marketing Officer

Adrianne Shapira '99
Managing Director
Eurazeo Brands

Ethan Brown
Founder and CEO
Beyond Meat

Ron Simons '89
Tony Award-Winning Founder and CEO
SimonSays Entertainment

Joseph Lubin
Founder, ConsenSys
Co-Founder, Ethereum

Allison Cerra
Senior Vice President, Chief Marketing Officer
McAfee, Inc.

Michael Massimino
Former NASA Astronaut; Faculty
Columbia University

Alain Bernard
President and CEO
Van Cleef & Arpels Americas

Cheryl Heller
Chair of MFA Design for Social Innovation
School of Visual Arts


Driving Value from Purpose

Next Steps in Augmented and Virtual Reality

Driving the Future of Digital Strategy

Friend & Foe: When to Cooperate, When to Compete

Innovation within Business Ecosystems

It’s Not the Data, It’s What You Ask of It

Rethinking Marketing: Macro Trends in Society, Business, and Technology


CMOs and heads of marketing, brand managers, new product developers, innovation directors, media buyers, viral marketers, interactive agencies, online developers, social networkers, Web 2.0 entrepreneurs, video & gaming creators, online content publishers, multi-platform media companies, and emerging technology investors.

Past conferences have included attendees from: A&E, Absolut Vodka, Ad Age, Adidas, Aetna, AIG, American Ballet Theatre, American Express, AOL, AT&T, Audi, Avon, Bell Atlantic, BMW, Burger King, BusinessWeek, Carnegie Hall, Chanel, Cisco, Citigroup, Clinton Global Initiative, CNN, Coca-Cola, Colgate-Palmolive, Craigslist, Dell,

Deloitte Consulting, Digitas, Domino’s Pizza, Dow Jones & Company, Dupont, Eli Lilly, Estée Lauder, Fedex, GE, Goldman Sachs, Google, HP, IBM, IDEO, Interbrand, John Templeton Foundation, Johnson & Johnson, Kraft Foods, LEGO, Lenovo, L’Oreal, McDonald’s, McKinsey, Merrill Lynch, Microsoft, Moody’s Analytics, Movado, Netflix, Nickelodeon/MTVN, Nielsen, Novartis, Ogilvy & Mather, Pfizer, Procter & Gamble, Quattro Wireless, R/GA, Reuters, Samsung, SAP, Siemens, Sony Music, Taco Bell, The New York Times, TIAA-CREF, Time Warner, UNICEF, Unilever, United Nations, Univision, Visa, Volkswagen, Yahoo!, ZipCar, and others.