ABOUT US

BRITE was founded in 2008 to look at the intersection of brands, innovation, and technology. Over the past decade the conference has become a place where 400-500 executives, entrepreneurs, academics, and students come together (in-person and now virtually!) to learn about and discuss upcoming trends and innovations in business, technology, and society that are affecting the ways organizations build and maintain strong brands..

Our goal is to focus on the way that innovative ideas often come from piecing together seemingly disparate trends or practices that are taking place in different industries or among different groups or cultures. There is never a single "theme" at BRITE . The topics at any given conference include a mix of presentations about the implications of emerging technologies (3D printing, machine learning, augmented reality, blockchain technology, etc.), best practices and new developments in business strategy (digital marketing, talent recruitment, new revenue models, brand purpose, etc.), and changing societal and consumer trends and issues (fake news, the metaverse, the future of work, #MeToo, social memes, etc.).

Past BRITE speakers have included, global CxOs (American Express, Coach, GE, L’Oreal, PepsiCo, HP, Visa), leading technology firms (Google, Facebook, Microsoft, Samsung), entrepreneurs (founders of KIND Snacks, MakerBot, Warby Parker, ZipCar), media companies (Disney, New York Times, Netflix, NBC), and leading academics and writers (Sheena Iyengar, Bernd Schmitt, Charles Duhigg, Gretchen Carlson, Seth Godin, Amy Webb, and Duncan Watts).

The conference is driven primarily by 20-minute keynotes and fireside chats, with a mix of some panels and breakout workshops as well -- and, usually, a little moment of pure entertainment as a mental palette cleanser. Our audience is as diverse as our presenters, largely made up of experiences executives from a wide range of brands, agencies, and consultancies, along with entrepreneurs, and, of course, a mix of students, staff, and faculty from the Columbia University community and other academic institutions.

We look forward to hosting you!

Key benefits:

·      Learn from your peers, ask questions, and share what you know

·      Hear case studies from the business leaders who are making change happen

·      See tomorrow's emerging trends and big ideas

·      Rethink the challenges and opportunities for your business

·      Meet the innovators who are driving the next wave in technology and branding

Who should attend?

CMOs and heads of marketing, brand managers, new product developers, innovation directors, brand and business consultants, media buyers, content creators, interactive agencies, online developers, influencers, publishers, multi-platform media companies, and emerging technology investors.

Sponsorship Requests

Our latest BRITE Conference sponsorship brochure provides details on the various levels of sponsorship for the BRITE Conference. For sponsorship inquiries, please email globalbrands@gsb.columbia.edu.