BRITE ’21 SPEAKERS: NORMAN DE GREVE

NORMAN DE GREVE

Chief Marketing Officer

CVS Health

Norm is responsible for developing and implementing the marketing strategy to grow the retail businesses and the CVS Health brand.  He has been at CVS Health for five years.

He has been recognized by Fast Company as one of the 100 Most Creative People in Business, PR Week as one of the 50 most influential people in health, The Internationalist as one of the most Inspiring Marketers of the 21st Century, and the Institute for Real Growth as a da Vinci CMO.

Prior to joining CVS Health, Norm was President of the Boston and Detroit offices of Digitas.  In his 14 years there, he helped grow the company into a world leader in marketing and developed a number of its offerings, including the marketing strategy, media, user experience, and analytics offerings.  He also led top, cross-Publicis, accounts in the financial services, travel, and auto industries.

Prior to Digitas, Norm worked in management consulting, investment management, and starting new ventures.  He earned a Bachelor of Arts degree from Ithaca College and an MBA with Honors from the University of Chicago Graduate School of Business.

Norm is currently the Chairman of the Mobile Marketing Association (MMA) and serves on the Boards of the Association of National Advertisers (ANA) and the Ehrenberg-Bass Institute for Marketing Science.