BRITE ’24 SPEAKERS: MARK JEFFERY

MARK JEFFERY

CEO & Founder, Aquimo

Mark Jeffery is the Founder and CEO of Aquimo INC. Aquimo drives revenue for sports teams and broadcasters through its revolutionary massive-multiplayer mobile eSports platform. Aquimo is live with more than 100 professional and NCAA D1 teams and events. These include several NFL teams, many NCAA colleges, NBA, NHL, MLS, WNBA and multiple NASCAR races.

Mark is a former Clinical Associate Professor at the Northwestern Kellogg School of Management where he taught multiple executive programs and conducted significant research on strategic marketing performance management, capturing $53 billion of annual marketing spending. He has also surveyed Fortune 1000 firms and Federal Government agencies on IT management best practices, capturing $70 billion of annual IT spending. Prior to Kellogg he was a Research Electrical Engineer in the Electrical Engineering and Computer Science department at UC Berkeley. 

He is the author of the Aquimo 30 patent asset portfolio and the book Data-Driven Marketing, which was awarded the best book of the year by the American Marketing Association, and in 2013 Jeff Bezos, CEO of Amazon, named Data-Driven Marketing to his top 12 business books to read list. Mark has consulted to senior executive teams in the Fortune 500 and Federal Government Agencies including Microsoft, Dow Chemical, Teradata, the Mayo Clinic, the US Navy and the US Department of Veterans Affairs. 

He holds a Ph.D. in physics from Drexel University and an MBA from the Kellogg School of Management.