BRITE ’22 SPEAKERS: DAVID ROGERS

DAVID ROGERS

Faculty, Executive Education
Columbia Business School

Author
The Digital Transformation Playbook

David Rogers, a member of the faculty at Columbia Business School and the founding host of BRITE, is a globally‐recognized leader on digital strategy, known for his pioneering work on digital transformation. He is author of four books, including his best-selling “The Digital Transformation Playbook: Rethink Your Business for the Digital Age,” published in 12 languages.

Rogers has advised executives and delivered workshops on digital transformation in companies such as Google, Microsoft, HP, Citibank, Credit Suisse, Visa, Procter & Gamble, Merck, Toyota, General Electric, Cartier, Pernod Ricard, Hard Rock Café, Acuity Insurance, China Eastern Airlines, International Red Cross, and dozens of others.

Rogers delivers keynotes at conferences across six continents on digital transformation and leadership. He has appeared on CNN, ABC News, CNBC, Channel News Asia, and in The New York Times, The Financial Times, The Wall Street Journal, and The Economist. He received the 2009 Award for Brand Leadership at the World Brand Congress, was a board member of The Marketing Hall of Fame™, and is Past President of the American Marketing Association New York.

At Columbia Business School, David teaches global executives as faculty director of Executive Education programs on Digital Business Strategy, Digital Transformation, Digital Business Leadership (with modules in New York, Silicon Valley, and online) and the Google-Columbia CMO Academy. Rogers’s recent research has focused on business model design, asymmetric competition, customer data sharing, and digital transformation in legacy organizations.

For tools and content from David, visit www.davidrogers.biz.