BRITE ’22 SPEAKERS: ALICIA TILLMAN

ALICIA TILLMAN

Chief Marketing Officer
Capitolis

Alicia Tillman is a dynamic C-suite leader with over 20 years of experience in global marketing, strategy, operations, and digital transformation in public and private companies. As a testament to her success, Alicia is a three-time Forbes Most Influential CMO in the World recipient.

As Chief Marketing Officer at Capitolis, Alicia Tillman oversees the firm's worldwide marketing and communications strategy to drive significant brand awareness, demand, and customer growth.

Most recently, Alicia served as Chief Marketing Officer of SAP for four years. Reporting to the CEO, she led the global marketing organization of over 2,000 employees across every product and line of business. She was a key contributor in the acquisition of multiple companies, rebuilt the technology foundation to scale data, digital and demand generation capabilities, restructured the entire marketing organization and hired dozens of key leaders and contributors, developed the company’s brand story, led several iconic brand campaigns and built an ecosystem of partners and cultural influencers to scale the brand to new heights. Alicia led SAP to become one of the 20 most valuable brands in the world with its brand value increasing more than $18.5 billion under her leadership.

Prior to SAP, Alicia served as Global Vice President, Marketing, Public Affairs, and Business Services at American Express, where she overhauled the travel division’s marketing strategy and designed some of their first digital programs, including the travel and payment division’s first social media platforms and marketing automation capabilities.

Alicia is a board director for Gates Industrial Corporation, a leader in industrial and commercial manufacturing, and Rainfocus, a leading event marketing technology company. She is also a board trustee and chairperson of the education committee for The Hun School of Princeton.

Alicia has a BA in Marketing and Mass Communications from Lycoming College, where she focused on International Marketing, Public Relations, and Advertising. She is also a graduate of the prestigious Chief Marketing Officer program at The Kellogg School of Management.