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Download Marketing ROI paper
Marketing ROI
in the Era of Big Data
by David Rogers and Prof. Don Sexton
The Center surveyed over 250 senior marketing executives as part of its first annual BRITE-NYAMA Marketing Measurement in Transition Study and released a report with three main findings:
  • The failure of big data for marketing
  • Marketers are quick to adopt the newest digital tools, but struggle to measure them
  • ROI - marketers know they need it, but cannot agree on its meaning and implementation

>> DOWNLOAD HERE