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BRITE '15 Is a Wrap!

We want to express deep thanks to all our speakers, sponsors, attendees, and staff for helping us host another wonderful BRITE conference.

Check out videos from our great crop of BRITE ‘15 speakers!

Featured Videos
The Future of
Omni-Channel Retail
Emily Culp
SVP of eCommerce and
Omni-Channel Marketing

Rebecca Minkoff
How the Offline World Affects Online Commerce
David Bell
Wharton School
Designing Fashion
in a Digital Age

Billie Whitehouse
Digital and Social Lessons from a Year @MetMuseum
Sree Sreenivasan
The Metropolitan Museum
Download the Showrooming and the Rise of the Mobile-Assisted Shopper paper
Showrooming and the Rise of the
Mobile-Assisted Shopper

by Matthew Quint, David Rogers,
and Rick Ferguson
The Columbia Brand Center and Aimia surveyed 3,000 leading-edge consumers ("M-Shoppers") in 3 countries, who represent the "omni-channel" future of retail to discover how smartphones assist their in-store shopping:
  • 21% of consumers are M-Shoppers: using mobile devices to asisst in-store shopping
  • Mobile devices can actually improve the chances of an in-store purchase
  • Price isn't always the most important factor in consumer decisions to "showroom"