Managing Director of Marketing, United States Tennis Association
Nicole Kankam is a managing director for the United States Tennis Association, working out of the organization’s national headquarters in White Plains, N.Y. In this position, which she has held since January 2013, Kankam oversees all professional tennis marketing in North America.
During her tenure at the USTA, Kankam has been instrumental in elevating the marketing efforts around the US Open, the highest-attended annual sporting event in the world, the US Open Series summer tournaments as well as USTA Pro Circuit and Fed and Davis Cup home ties.
Prior to the USTA, Kankam served as the senior director for consumer marketing at World Wrestling Entertainment, Inc. (WWE), where she led a consumer marketing team that generated integrated marketing plans to increase viewership and attendance at fan events.
Kankam has a rich history with the USTA, beginning her career as a marketing associate in 2005 before ascending to the position of director of marketing. Prior to the USTA and WWE, Kankam held positions with other notable brands including MTV, Virgin Mobile and Atlantic Records in a career that has spanned 20+ years in the sports and entertainment industry. She is a WISE (Women in Sports and Events) mentor and has been honored by the Network Journal as one of their 25 Influential Women in Business.
A native of Akron, Ohio, Kankam graduated with honors from DePaul University, where she earned a bachelor’s of music in music business, and she subsequently earned her MBA from the New York University Stern School of Business. Kankam currently lives in New Rochelle, New York with her husband Kofi and their two children Essien and Estelle.