Julie DeTraglia

VP, Head of Research and Insights, Hulu

Julie DeTraglia is the Vice President and Head of Research & Insights at Hulu, where she oversees the company’s research teams in ad sales, consumer marketing, and user experience. DeTraglia leads the development, design and implementation of all research initiatives at Hulu, advising business leads on sales strategy, consumer insights, customer acquisition, and product
design and experience.

Prior to joining Hulu, DeTraglia spent nearly 15 years at NBCUniversal, where she was most recently the SVP of Digital Research, responsible for sales research, strategy and analytics across NBC’s digital properties, including sites and apps for NBC Entertainment, News, Sports, Olympics and cable entertainment properties. She also spent several years in TV research and integrated marketing.

Julie serves on multiple industry advisory boards, including the Samba TV Data Science Advisory Board and the Cuebiq Product Advisory Council. In 2017, DeTraglia was recognized as one of the top forty digital executives to watch by Campaign Magazine. In 2018, she was also recognized by She Runs It as a Working Mother of the Year and included in Digiday’s Changemaker issue. For 2019, DeTraglia has been featured in AdExchanger’s Pii Series. DeTraglia is a graduate of Dartmouth College and is based in New York with her husband and three sons.