CEO, The Harris Poll; Author, The Athena Doctrine
John Gerzema is CEO of The Harris Poll, a leading public opinion, market research, corporate, brand and reputation strategy firm. John is a pioneer in the use of data to identify social change and help leaders and organizations anticipate and adapt to new trends and demands. An author, strategist, speaker and consultant, his books are on the bestseller and critics ‘best of’ lists of The New York Times, WSJ, Washington Post, Bloomberg, and Fast Company and his writing and interviews have appeared in NYT, NPR, Forbes, San Francisco Chronicle, Quartz, McKinsey, HBR, WIRED among others. An expert in leadership and social change, John was named among the “Top Management Articles of the Decade” by Strategy & Business and his TED talks are widely viewed.
As a Distinguished Fellow with The Athena Center for Leadership at Barnard, he is an advocate for Women and Girls and serves as a board advisor to The U.N Foundation’s Girl Up Campaign, University of The People and The National Kidney Foundation. John is among “The Top 100 Thought Leaders in Trustworthy Business” and “Must-Follow Marketing Minds on Twitter” by Forbes. He presented gender inequality findings in the media and workplace at The World Economic Forum in Davos and designed an analytic model with The Wharton School for U.S. News & World Report “Best Countries” rankings.
In 2015, John was named to The Medill Hall of Achievement at Northwestern’s Medill School of Journalism. His latest book with Pulitzer-Prize winner Michael D’Antonio – The Athena Doctrine: How Women (And The Men Who Think Like Them) Will Rule the Future – explores the rise of feminine skills and competencies and their impact on leadership, policy and innovation. Tom Peters says, “The Athena Doctrine is a powerful book. Extraordinary research. Great storytelling. A message both timely and of monumental importance.”
John previously served as Global Chief Insights Officer at Young & Rubicam and CEO of WPP’s BAV Consulting.