David Rogers

Author, The Digital Transformation Playbook; Faculty, Columbia Business School

David Rogers, a member of the faculty at Columbia Business School, is a globally-recognized leader in digital business strategy, known for his pioneering work on digital transformation. He is the author of four books, including the best-selling The Digital Transformation Playbook: Rethink Your Business for the Digital Age, published in nine languages.

At Columbia Business School, David teaches global executives as faculty director of Executive Education programs on digital business strategy and leadership. He is director of the Google-Columbia CMO Academy, and founder of Columbia’s BRITE conference on brands, innovation, and technology. David’s recent research has focused on big data, the Internet of Things, omnichannel retail, customer data sharing, and enterprise transformation.

David has advised and delivered workshops for global companies such as Google, HP, Cisco, GE, Citi, Visa, HSBC, Toyota, Merck, Lilly, Cartier, Pernod Ricard, Kohler, Hearst, Unilever, China Eastern Airlines, and dozens more. Rogers delivers keynotes at conferences worldwide on digital transformation and the impact of emerging technologies. He has appeared on CNN, ABC News, Channel News Asia, and in The New York Times, The Wall Street Journal, The Financial Times, and The Economist. He received the 2009 Award for Brand Leadership at the World Brand Congress, and is past president of the American Marketing Association New York.

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