Carol Cone

Founder and CEO, Carol Cone ON PURPOSE

Carol Cone, Founder and CEO, Carol Cone ON PURPOSE

Internationally recognized for her work in social purpose and CSR, Carol Cone is CEO of Carol Cone ON PURPOSE (CCOP), a 21st century consultancy helping organizations move social purpose to the center of business and brand strategy. In conjunction with CCOP she founded the Purpose Collaborative, a global collective of 40+ purpose-at-the-center agencies, boutiques, and issue experts offering services ranging from digital strategy and creative, to video production and data analytics to provide agile, customized solutions for program execution.

For more than 25 years, Carol has embraced a steadfast commitment to building lasting partnerships between companies, brands and social issues for business and societal impact. She adamantly feels that today, companies and brands must stand for something beyond the bottom line. Her groundbreaking work includes: Avon Breast Cancer Crusade, Reebok Human Rights Awards, American Heart Go Red for Women, American Lung Association Lung Force, PNC Grow Up Great, Microsoft YouthSpark, The Vaseline Healing Project, and Aflac’s My Special Aflac Duck.

Carol is a recognized thought leader in social purpose, having conducted the world’s first research, then dozens of studies with business executives, citizens, employees and nonprofits to gain critical insights to inspire organizations to engage with society as wise business strategy. She is a sought-after speaker and media expert, sharing her insights on purpose development, corporate citizenship, sustainability and CSR. Her most recent research, Enabling the Good Life, conducted with Sustainable Brands, provides insights into the changing aspirations of people and how companies and brands can respond.

Carol served as the founder, CEO and Chairman of Cone, Inc., from 1980-2010, before leading Edelman’s Business + Social Purpose practice. PR Week called her "arguably the most powerful and visible figure in the world of Cause Branding." Programs she and her teams created have won hundreds of awards for excellence around the globe. Four of her campaigns are cases at the Harvard Business School.

In 2009, she was one of two US judges for the first PR Lions Awards at the Cannes Festival of Creativity. Her first book, Breakthrough NonProfit Branding was published in 2010.

Overall, Cone’s signature cause programs have raised more than $2.5 billion for various social issues.