Michel Tuan Pham

Kravis Professor of Business, Columbia Business School

Michel Tuan Pham is Kravis Professor of Business at Columbia University’s Graduate School of Business, where he teaches in the MBA, EMBA, Ph.D., and Executive Education programs. He is the Faculty Co-Director of the Brand Leadership Program for Executives and incoming Research Director of the Center for Global Brand Leadership. He has a Licentiate degree in Applied Economics from the Catholic University of Louvain-Mons, Belgium and M.A. and Ph.D. degrees in Business-Administration/Marketing from the University of Florida, Gainesville. He also held visiting professorships at major international institutions such as the University of Chicago, where he was Ford Foundation Visiting Professor of Marketing, the Catholic University of Leuven in Belgium, the Institut d’Administration des Entreprises (IAE) of the University of Paris I – Sorbonne, the China Europe International Business School in Shanghai, the Hong Kong University of Science and Technology, and Singapore Management University.

Professor Pham’s expertise and consulting activities are in the areas of marketing and branding strategy, customer insight and consumer psychology, trademark psychology, and the psychology of decision-making. An internationally acclaimed executive teacher, he has led seminars on these topics for executives around the worlds. Recent training and consulting clients include Bayer Healthcare, Adidas, Brighton Collectibles, The Walt Disney Company, Bath & Body Work, Federal Home Loan Bank of New York, Coca-Cola, DNAinfo, Gucci, and Singapore Airlines.

A Fellow of the Intercollegiate Center for Management Sciences, he was recognized by the Marketing Science Institute as one of the leading marketing scholars of his generation. His award-winning research is widely cited and has appeared in many leading academic journals both in the U.S. and in Europe, including the Journal of Consumer Research, Journal of Marketing Research, International Journal of Research in Marketing, Organizational Behavior and Human Decision Processes, Journal of Consumer Psychology, Psychological Science, Personality and Social Psychology Review, and Review of General Psychology.

His research and comments on current business issues have been widely publicized, including in the New York Times, Wall Street Journal, the Los Angeles Times, the Economist, Forbes, BBC’s World Business Report, and CNN's Headline News. He is a past president of the Society for Consumer Psychology, the leading professional organization for the advancement of the science of consumer psychology. Professor Pham is a Belgian citizen of Vietnamese descent, permanent resident of the US, who was born in Congo. He currently lives in Manhattan, New York City with his wife, a Taiwanese citizen (whom he married in Spain), and their two young sons, who are US citizens.