WARC is part of Ascential: the path-to-purchase company that combines intelligence, data and insights to drive growth in the digital economy. We do this by delivering an integrated set of business-critical products in the key areas of product design, marketing and sales.
For over 30 years WARC has been powering the marketing segment by providing rigorous and unbiased evidence, expertise and guidance to make marketers more effective. WARC services include 17,000+ case studies, 80,000+ best practice guides, research papers, special reports and advertising trend data, webinars, awards, events and advisory services; has 1,390 client companies, 25,500 active users in 100+ countries; collaborates with 50+ industry partners; has offices in the UK, US, China and Singapore.
Visit us at https://www.warc.com/.
Columbia Business School’s Eugene Lang Entrepreneurship Center is at the heart of the entrepreneurial, innovation, and venture capital communities for both students and alumni of the School.
The Lang Center offers Columbia Business School students and alumni access to mentorship, networking, programs, funding (through the Lang Entrepreneurial Initiative Fund), specialized courses, and seats in the Columbia Startup Lab to enable them to become successful founders, innovators, and investors.
Building on a rich tradition of teaching and research in the field of entrepreneurship, Columbia Business School established the Fund in 1996 with a gift from Eugene M. Lang, MS ’40, and then the Center in 2000. A member of the Columbia Business School Board of Overseers, Mr. Lang was both a successful entrepreneur and a distinguished philanthropist.
Visit us at www.gsb.columbia.edu/entrepreneurship.
The Marketing Division at Columbia Business School brings together a team of approximately 20 full-time faculty members, 25 adjunct faculty members, 20 PhD students, 20 Master of Science students, and 6 research and administrative staff.
Our tenure track faculty conduct cutting edge academic research. The field of marketing intersects with social sciences such as psychology, sociology and economics, as well as data sciences, statistics, computer science and operations research. We study a wide range of topics including the psychology of consumer behavior, the strategic interactions between firms and consumers, marketing analytics, innovation, and customer relationship management.
In addition to teaching in the MBA and EMBA programs, we host a successful PhD program and a Master of Science in Marketing program, a small elite program that teaches the latest tools coming straight from academic research to future practitioners.