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BRITE is presented by the Center on Global Brand Leadership. The Center on Global Brand Leadership creates, gathers, and shares insights on how to build and manage strong brands.

Combining the research and intellectual capital of academia's foremost thinkers on branding with real world business cases, the Center on Global Brand Leadership shows how all elements of an organization – from marketing and communications to supply chain and operations – can affect brands and their relationships with stakeholders.

The Center fosters a community of researchers, alumni, students, and business leaders from global corporations, agencies, and consulting firms to advance new knowledge, promote widespread learning, and serve as a forum to address the many challenges of brand building, brand management, and strategic marketing.

The Center on Global Brand Leadership was founded in 1999 at Columbia Business School under the direction of Professor Bernd Schmitt, a world authority on marketing and branding. The Center has global partnerships with leading business schools — in the U.S., China, Germany, Korea, Spain, and Singapore — providing an unmatched resource for researchers and practitioners.

To find out more about the Center and our worldwide activities, please visit us at

BRITE was started with a generous grant from the Jerome A. Chazen Institute of International Business.


For general inquiries, email us at:

For speaker suggestions, follow the instructions in our NOMINATE page.

For information on sponsoring the BRITE Conference, visit our PARTNERS page, download the BRITE Conference sponsorship brochure , or email Matthew Quint at

Join our mailing list to receive our Center's Brand Talk newsletter that provides BRITE content, event invitations, and insights on what it takes to build strong brands.

The BRITE Conference  is held at Alfred Lerner Hall:

2920 Broadway (at 115th Street)
New York, NY 10027