Design Researcher, IDEO; Editor and author, "Perspectives on Purpose"
An archaeologist-turned-strategist, Nina is fascinated by how culture shapes the things people believe and the ways they behave. Leaning into this love, Nina has helped brands like Nike figure out its purpose in youth culture, P&G find its POV on sustainability, Diageo distill a new vodka made from wasted fruits, and the Dubai government enable human enterprise. Nina currently works at IDEO and is a fellow at TRIPTK.
Nina is also an editor and author of two books published in 2019 by Routledge, the world's leading publisher in the humanities and social sciences. Written for practitioners, the series bring together leading voices from across sectors to discuss how we must adapt our organizations to meet the demands of the twenty-first century. Perspectives on Impact focuses on the recalibration of social impact approaches to tackle complex humanitarian, social, and environmental challenges facing our world; Perspectives on Purpose looks at the shifting role of the corporation in society through the lens of 'purpose'.
In addition to her professional work, Nina is also a PhD candidate at the University of Oxford where she studies anthropology and business. Her research focuses on human systems design and social transformation strategy, and she has spoken on these topics, the future of business, and Beyoncé at Harvard Business School, Oxford Said Business School, and Columbia University, among others.
Nina received a BA in Classical Languages from Dartmouth College and is a graduate of the University of Oxford, where she received a masters in Classical Archaeology as a Reynolds Scholar.