David Rogers

Author, The Digital Transformation Playbook; Faculty, Columbia Business School

David Rogers, a member of the faculty at Columbia Business School, is a globally-recognized leader on digital business strategy, known for his pioneering work on digital transformation. He is author of four books, including “The Network Is Your Customer,” and his newest book, “The Digital Transformation Playbook: Rethink Your Business for the Digital Age,” published in 6 languages.

At Columbia Business School, David teaches global executives as faculty director of Executive Education programs on Digital Business Strategy and Digital Marketing. He also directs two purely online programs, and the 6-month Digital Business Leadership Program with modules in New York, online, and Silicon Valley. David is also faculty director of the Google-Columbia CMO Academy. David’s recent research has focused on digital transformation, big data, the Internet of Things, in‐store mobile shoppers, digital marketing ROI, and customer data sharing. David is the founder of Columbia’s acclaimed BRITE conference (now in its 11th year), where global CEOs and CMOs come together with leading technology firms, media companies, and entrepreneurs, to address the challenges of building strong brands in the digital age.

Rogers has consulted and developed custom executive programs for global companies such as Google, Unilever, GE, Toyota, HSBC, Visa, Acuity Insurance, Pizza Hut, Hard Rock Café, Cartier, Pernod Ricard, SAP, Cisco, Telstra, Merck, Lilly, China Eastern Airlines, Kohler, Saint‐Gobain, Hearst, MacMillan, and many others. He has delivered strategic workshops for executives in hundreds of companies from 66 countries.