The BRITE Conference is presented by
The Center on Global Brand Leadership
at Columbia Business School

Sharing knowledge on how innovation and technology affect the ways organisations build and maintain brands

FEATURED SPEAKERS

Norman de Greve
Chief Marketing Officer
CVS Health

Margaret Molloy
Global Chief Marketing Officer and Head of Business Development
Siegel+Gale

Colin Mitchell
VP Director Global Brand
McDonald's

Adam Galinsky
Pandit Professor of Business
Columbia Business School

Valla VakiliDirector & Head of Ventures Studio
Citi Ventures

Carol Cone
Founder & CEO
Carol Cone ON PURPOSE

Ori Inbar
Founder & Managing Partner
Super Ventures

Sunil Gupta
Carter Professor of Business Administration
Harvard Business School

Ethan Brown
Founder and CEO
Beyond Meat

Stacey Lieberman Prince
Executive Creative Director
SpotCo

Steven Rosenblatt
President, Foursquare

Oliver Ratzesberger
Chief Operating Officer
Teradata

TOPICS AT BRITE '18 WILL INCLUDE

 
Media in Today’s Socio-Political Climate

 
Blockchain 101: What It Means for Brand Builders

 
Impacts of Sexual Harassment on Society and Business

 
Machine Learning, AI, and the Future of Marketing

 
Storytelling for Social Good

 
Branding Broadway

 
Cyber-Security and Crisis Communications

WHO SHOULD ATTEND?

CMOs and heads of marketing, brand managers, new product developers, innovation directors, media buyers, viral marketers, interactive agencies, online developers, social networkers, Web 2.0 entrepreneurs, video & gaming creators, online content publishers, multi-platform media companies, and emerging technology investors.

Past conferences have included attendees from: A&E, Absolut Vodka, Ad Age, Adidas, Aetna, AIG, American Ballet Theatre, American Express, AOL, AT&T, Audi, Avon, Bell Atlantic, BMW, Burger King, BusinessWeek, Carnegie Hall, Chanel, Cisco, Citigroup, Clinton Global Initiative, CNN, Coca-Cola, Colgate-Palmolive, Craigslist, Dell,

Deloitte Consulting, Digitas, Domino’s Pizza, Dow Jones & Company, Dupont, Eli Lilly, Estée Lauder, Fedex, GE, Goldman Sachs, Google, HP, IBM, IDEO, Interbrand, John Templeton Foundation, Johnson & Johnson, Kraft Foods, LEGO, Lenovo, L’Oreal, McDonald’s, McKinsey, Merrill Lynch, Microsoft, Moody’s Analytics, Movado, Netflix, Nickelodeon/MTVN, Nielsen, Novartis, Ogilvy & Mather, Pfizer, Procter & Gamble, Quattro Wireless, R/GA, Reuters, Samsung, SAP, Siemens, Sony Music, Taco Bell, The New York Times, TIAA-CREF, Time Warner, UNICEF, Unilever, United Nations, Univision, Visa, Volkswagen, Yahoo!, ZipCar, and others.