Chief Strategy Officer, Landor
Thomas Ordahl is Chief Strategy Officer of Landor, responsible for managing the global strategy practice across Landor's 27 offices as well as leading branding efforts for a broad spectrum of clients such as Alcoa, Arconic, Bose, Comcast, Dow, FedEx and Frito-Lay. He has over 20 years of experience working with leading organizations to build powerful brands.
Thomas has held senior roles at global brand consultancies, owned his own agency, and worked client side heading brand management. Prior to Landor, he led initiatives for the corporate rebranding and integration of five subsidiary brands at Avid Technology. Before Avid, Thomas was a partner/owner of Group 1066, a boutique strategic branding and innovation firm. Prior to that, he led the digital practice at strategic branding firm Siegel+Gale.
Thomas writes, comments, and speaks frequently on strategic branding. He has authored articles for publications that include Admap, Forbes, and the Economist. He has been interviewed and featured on NBC's TODAY show, CNBC's Power Lunch, MarketPlace radio, and NPR, as well as the Financial Times, New York Times, Wall Street Journal, Washington Post, Adweek, and Advertising Age. Thomas regularly lectures at business schools such as New York University's Stern School of Business and presents at conferences for organizations such as the Economist, the Conference Board, and the American Management Association.
Thomas received an MA in liberal arts (Great Books program) from St. John's College in Annapolis, Maryland, and a BA in history from the University of Maine.