Alain Bernard

President and CEO, Van Cleef & Arpels Americas

Alain Bernard

President and CEO of Van Cleef & Arpels Americas, Alain Bernard was tapped for the position in April 2013 and covers the activities of the House in both North and South America, leading the development of awareness, business and teams in the region.

Mr. Bernard has strong roots at the Richemont Group, having joined Cartier in 1998 in Paris as Organization Project Manager; he was then appointed global Internet Director in 2000, before moving in 2002 to Singapore as Managing Director for Cartier South-East Asia. In 2005, he was appointed global Customer Service Director for Cartier, in charge of the worldwide development of service in boutiques, after-sales service, CRM and Ecommerce.

In 2010, he joined Van Cleef & Arpels as President & CEO for the Japan zone and member of the Executive Committee. In this position, he guided a strong reshaping of the activity, and oversaw a sharp rise of awareness and sales in this part of the world.

Alain Bernard graduated from Ecole Centrale Paris and started his career in the consulting field, at Ernst & Young in Paris, where he gained experience in the consumer goods industry.
Besides his business activity, Alain has also kept ties with the academic world, continuing to transmit his knowledge and experience through various courses, lectures and tutoring to business school students.
Alain lives in New York City with his family.

Van Cleef & Arpels was born in Paris’ Place Vendôme in 1906, following Alfred Van Cleef’s marriage to Estelle Arpels in 1895. Always striving for excellence, the Maison has become a worldwide reference through its unique designs, its choice of exceptional stones and its virtuoso craftsmanship, offering jewels and timepieces that tell stories and bring enchantment to life. Over the years, the Maison has remained faithful to this highly distinctive style characterized by creativity, refinement and poetry. Whether inspired by nature, couture or the imagination, its collections evoke a timeless world of harmony and beauty.

Though founded in Paris, the Maison shares an enduring and special relationship with the United States. In 1939, the Arpels family sailed to New York on board the Queen Mary to attend the World’s Fair, where they presented “the Parisian style” in its French Pavilion. The general public was enchanted by the virtuosity of the jewels – which were specially designed for the occasion – and their extraordinary inventiveness. Encouraged by that success, the Maison – which had settled in the Rockefeller Center in 1939 – opened its boutique at 744 Fifth Avenue in 1942. Located in a magnificent late-1920s building in central Manhattan, this historic institution is today one of Van Cleef & Arpels’ emblematic Maisons.