brands innovation technology

BRITE '18 AGENDA

MARCH 5-6, 2018

COLUMBIA UNIVERSITY, 116TH STREET AND BROADWAY, NEW YORK CITY

DAY 1 - Monday, March 5

SESSION 1: 8:45AM - 10:35AM


 
IMPACTS OF SEXUAL HARASSMENT ON SOCIETY AND BUSINESS
 
MEDIA IN TODAY'S SOCIO-POLITICAL CLIMATE

NETWORKING BREAK: 10:35AM - 11:05AM


SESSION 2: 11:05AM - 1:00PM


 
BLOCKCHAIN 102: WHAT IT MEANS FOR BRAND BUILDERS
 
MACHINE LEARNING, AI, AND THE FUTURE OF MARKETING

LUNCH BREAK: 1:00PM - 2:00PM


SESSION 3: 2:00PM - 3:25PM


 
 BRANDING BROADWAY
 
 CYBER-SECURITY AND CRISIS COMMUNICATION

NETWORKING BREAK: 3:25PM - 3:50PM


SESSION 4: 3:50PM - 5:45PM


 
THE SENTIENT ENTERPRISE
 
DRIVING BEHAVIOR CHANGE IN CONSUMPTION

WINE & BEER RECEPTION: 5:45PM - 7:00PM


DAY 2 - Tuesday, March 6

NETWORKING AND REGISTRATION: 8:20AM - 9:00AM


MORNING PLENARY: 9:00AM - 9:45AM


 
THE POWER OF LOCATION-BASED DATA

NETWORKING BREAK: 9:45AM - 10:05AM


PARALLEL BREAKOUTS 1: 10:05AM - 11:00AM


 
THE FUTURE OF RETAIL

NETWORKING BREAK: 11:00AM - 11:15AM


PARALLEL BREAKOUTS 2: 11:15AM - 12:10PM


STORYTELLING FOR SOCIAL GOOD

NETWORKING BREAK: 12:10PM - 12:25PM


CLOSING PLENARY: 12:25PM - 1:00PM