LEGO – Tapping the User Community Paal Smith-Meyer, Head of New Business Group, LEGO System Email This Video to a Friend Embed Code To view this video you must install Adobe Flash Player

BRITE '12
A New Path to Purchase Marc Speichert (7:02)	Five Strategies for Entrepreneurial Branding Julie Cottineau (6:09)	The Human Operating System Abigail Posner (11:34)	What Does Twitter Have to Do with Revolution? Zeynep Tufekci (29:35)	Talent Innovation and the Performance Paradox Cathy Benko (5:32)	Which Half of My Digital Marketing Is Working? David Rogers (6:18)
When Everyone is a Media Company Media Panel (16:25)	The Human Element Bob Garfield (18:06)	The Public-Private Continuum of the Internet Jeff Jarvis (18:58)	How Language Savvy Machines Could Turn Marketing Upside-Down Stephen Baker (5:02)	(Data) Mine Your Own Business Oded Netzer (10:41)	How Do We Make Customers Happy? Bernd Schmitt (5:33)
Does Brand Simplicity Matter? Howard Belk (14:09)	Marketers Struggle to Measure ROI Don Saxton (11:24)	Building Consumer Relationships through Purpose Brans Purpose Panel (16:50)
BRITE '11
Overwhelming Consumer Choice Professor Sheena Iyengar (22:02)	The Challenge of New Media Antonio Lucio (20:11)	Social Purpose Fueling Growth Carol Cone (3:59)	The Power of One-to-One Communication Jason Clement and Josh Millrod (4:43)	Health as a Strategy for Competitive Advantage Hank Cardello (5:07)	Disruptive Innovation for Brands Luke Williams (9:33)
11 Digital Marketing Trends Steve Rubel (9:13)	Video Advertising 2.0 Mike Steib (4:29)
BRITE '10
Disruption & Opportunity for News Media Vivian Schiller (20:34)	The Post-Crisis Consumer John Gerzema (4:57)	New Business Models for News Jeff Jarvis (20:27)	The Death of Linearity Bernd Schmitt (3:15)	Making Machines that Make Anything Bre Pettis (4:50)	New Business Models Based on Sharing Robin Chase (4:42)
Brand Success and Failures in Social Media Aliza Freud (18:23)	Samsung Case Part 1: A Customer-Driven Brand Bernd Schmitt (4:33)	Samsung Case Part 2: Innovation Process Yoon C. Lee (11:35)	Samsung Case Part 3: Market Leadership Reid Sullivan (13:42)	5 Strategies for Customer Networks David Rogers (2:27)	The iPhone & Network Collaboration David Rogers (2:09)
Measuring Diffusion and Influence on Twitter Duncan Watts (4:10)	Online Organizing for Obama and the Red Cross Thomas Gensemer (20:54)	Q&A on the Future of News Jeff Jarvis and Vivian Schiller (23:58)	Lessons from "United Breaks Guitars" Dave Carroll (20:15)	The Power of Open Innovation Dwayne Spradlin (25:31)
BRITE '09
Bravo TV's Digital Media & Marketing Strategies Lisa Hsia (16:02)	Q&A on boxee and Social Media Avner Ronen (8:56)	Learning from Movie Marketing Sanjay Sood (4:01)	Introducing Sanjay Sood as cool Bernd Schmitt (3:36)	The Future of Advertising and Marketing Jeff Jarvis (20:59)	Q&A with the BRITE '09 Audience Jeff Jarvis (11:13)
Technology Trends and their Implications for Marketers Steve Rubel (11:07)	Crowdsourcing Ideas for AnyClip Aaron Cohen (11:59)	Behavioral Innovation & the Great Compression Umair Haque (22:09)	Q&A with the BRITE '09 Audience Umair Haque (10:24)
BRITE '08
Product, Brand, Experience Nike & Sony Marty Homlish (0:53)	Key to Craigslist: People are Trustworthy Craig Newmark (1:31)	GE – Innovation at Work Patia McGrath (1:49)	Fear, Greed, and Disruption in New Media Jeff Pulver (1:23)	Big Think Strategy: On Burping Crickets Bernd H. Schmitt (2:13)	P&G - Collaborating with Competitors Mark Peterson (1:48)
Big Thinker Audience Award (3:50)	The Explosion of Online Video Steve Rosenbaum (1:12)	Cisco – Innovation and the I-Prize David Hsieh (1:34)	Turning Social Networks into Mass Media Mike Hemingway (1:38)	LEGO – Tapping the User Community Paal Smith-Meyer (1:15)	BRITE Jury Award for Big Thinker Marty Homlish (1:12)
Building Brands with Viral Content Stephen Voltz (1:59)	The Best of BRITE '08 David Rogers (2:02)