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WATCH PAST BRITE TALKS

 Favorites | Innovation | Digital Marketing | Disruption | Social Media | Consumer Behavior | Data | Media | Advertising | Brand Building | Measurement | Past Conferences

BRITE Favorites


If you can't decide what to watch, here is a list of our most-watched videos of all time.

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BRITE '16

We are pleased to offer this collection of speaker videos from Columbia Business School's  BRITE '16 conference on brands, innovation, and technology produced by The Center on Global Brand Leadership.

Click at the top left of the video, or skip videos at the bottom left to SEE MORE BRITE '16 videos, including:

  • Marketing Transformation at GE: Storytelling and Business Results
    Linda Boff, GE
  • Thinking with AND
    Daniel Lubetzky, KIND Snacks
  • Marketing, Entertainment, & Gen Z: Connecting with a New Generation
    With panelists from Toys"R"Us, Inc., Nickelodeon Group, Mattel, and Omelet LLC

     

 

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Innovation

Innovation is a core force behind business growth and brand building. A range of talks at the BRITE conference have highlighted best practices and case studies in how to drive innovation in your organization.

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  • Creating a Culture of Rapid Experimentation
    Kaaren Hanson, Intuit
  • Developing an Innovation Process
    Yoon C. Lee, Samsung New Business
  • Business Models Based on Sharing
    Robin Chase, Founder, Zipcar
    

 

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Digital Marketing

One core issue that spurred the creation of the BRITE conference was the growth of digital technologies and interactions that are transforming advertising and marketing campaigns and customer relationships.

Click at the top left of the video, or skip videos at the bottom left to SEE MORE Innovation videos, including:

  • The Human Operating System
    Abigail Posner, Google
  • A New Path to Purchase
    Marc Speichert, CMO, L'Oreal USA
  • Which Half of My Digital Marketing Is Working
    David Rogers, Host, BRITE Conference

   

 

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Disruption


Disruption and innovation often go hand-in-hand. As technology and information accessibility expand, all brands must tackle new challenges from disruptors in their industry.

Click at the top left of the video, or skip videos at the bottom left to SEE MORE Disruption videos, including:

  • Making Machines that Make Anything
    Bre Pettis, Founder, Makerbot Industries
  • Disruptive Innovation for Brands
    Luke Williams, author of Disrupt!
  • The Disruption of Higher Education
    Sree Sreenivasan, CDO, Columbia University

     

 

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Social Media


Driving new possibilities for brand-customer interaction and strategies for word-of-mouth marketing, social media has been a hot topic thoughout the course of the BRITE conference.

Click at the top left of the video, or skip videos at the bottom left to SEE MORE Social Media videos, including:

  • Lessons from "United Breaks Guitars"
    Dave Carroll, songwriter
  • Building Consumer Relationships through Purpose
    Panelists from GE, ESPN, and Sandbox
  • 11 Digital Marketing Trends
    Steve Rubel, Edelman

     

 

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Consumer Behavior

Predicting peoples' behavior isn't easy, but understanding better how they might react to their needs and desires is crucial to effectively using innovation and technology to build a brand.

Click at the top left of the video, or skip videos at the bottom left to SEE MORE Consumer Behavior videos, including:

  • Overwhelming Consumer Choice
    Prof. Sheena Iyengar, Columbia Business School
  • The Athena Doctrine: Feminine Values are the Future
    John Gerzema, author
  • The Power of Habit: How Target Knows You Better Than You Do
    Charles Duhigg, author

     

 

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Data

Whether the data is big or small, businesses that effectively gather it, connect it, and interpret it can improve their innovation processes and strategic marketing. As long as they mind privacy concerns.

Click at the top left of the video, or skip videos at the bottom left to SEE MORE Data videos, including:

  • The Power of Big Data in a Networked World
    David Rogers, BRITE Host
  • The Public-Private Continuum of the Internet
    Jeff Jarvis, author
  • (Data) Mine Your Own Business
    Prof. Oded Netzer, Columbia Business School

     

 

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Media

The rapidly changing landscape of media is re-shaping how companies think strategically about this fertile ground for initiating and building customer-brand relationships.

Click at the top left of the video, or skip videos at the bottom left to SEE MORE Media videos, including:

  • Disruption & Opportunity for News Media
    Vivian Schiller, CEO of NPR
  • The Challenge of New Media
    Antonio Lucio, CMO of Visa
  • Online Video Revenue and Measurement Opportunities and Challenges
    CEO's panel: Vimeo, Everyday Health, IconicTV, Group M Interactive

     

 

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Despite all the new ways we have to discover and research brands, advertising still plays an enormous and influential role in many phases of the ever-adapting purchase funnel.

Click at the top left of the video, or skip videos at the bottom left to SEE MORE Advertising videos, including:

  • Unconventional Marketing Investments
    Shiv Singh, Pepsi & David Haroldsen, Intel
  • The Future of Advertising and Marketing
    Jeff Jarvis, author
  • The Truth about Mobile Advertising: Does It Even Work?
    Prof. Miklos Sarvary, Columbia Business School

     

 

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Brand Building

Everything about your business can affect your brand, so companies need to think strategically about how to manage their global presence, demonstrate transparency, and communicate their social values.

Click at the top left of the video, or skip videos at the bottom left to SEE MORE Brand Building videos, including:

  • The Human Element
    Bob Garfield, AdvertisingAge
  • Five Strategies for Entrepreneurial Branding
    Julie Cottineau, BrandTwist
  • The Century of the Asian Consumer
    Prof. Bernd Schmitt, ACI & Columbia Business School

     

 

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Measurement


Every brand building effort must start with a clear goal and strategy, but just as crucial is the development of metrics and measurement tools to evaluate and adapt every tactic, action, and even the strategy itself.

Click at the top left of the video, or skip videos at the bottom left to SEE MORE Measurement videos, including:

  • Communications Effectiveness and A/B Testing
    Pete Koomen, Optimizely
  • Marketers Struggle to Measure ROI
    Prof. Don Sexton, Columbia Business School
  • Measuring Diffusion and Influence on Twitter
    Duncan Watts, Yahoo! Research

     

 

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BRITE '15

We are pleased to offer this collection of speaker videos from Columbia Business School's  BRITE '15 conference on brands, innovation, and technology produced by The Center on Global Brand Leadership.

Click at the top left of the video, or skip videos at the bottom left to SEE MORE BRITE '15 videos, including:

  • The Future of Omni-Channel Retail
    Emily Culp, Rebecca Minkoff
  • The Art of Leadership
    Doreen Lorenzo, former president of Quirky and CEO of Frog
  • The Philosophy of Robots
    John Morrison, Barnard College

     

 

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BRITE '14


We are pleased to offer this collection of speaker videos from Columbia Business School's  BRITE '14 conference on brands, innovation, and technology produced by The Center on Global Brand Leadership.

Click at the top left of the video, or skip videos at the bottom left to SEE MORE BRITE '14 videos, including:

  • Disruption and Consumer Experience
    Neil Blumenthal, Warby Parker
  • Building Brand Voice
    Mary Beech, Kate Spade New York
  • Blended Experience Will Dominate the Next Era of Marketing
    Donald Chesnut, SapientNitro

     

 

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BRITE '13


We are pleased to offer this collection of speaker videos from Columbia Business School's  BRITE '13 conference on brands, innovation, and technology produced by The Center on Global Brand Leadership.

Click at the top left of the video, or skip videos at the bottom left to SEE MORE BRITE '13 videos, including:

  • The Power of Habit: How Target Knows You Better Than You Do
    Charles Duhigg, award-winning New York Times writer and author of "The Power of Habit"
  • Creating a Culture of Rapid Experimentation
    Kaaren Hanson, Intuit
  • The Truth about Mobile Advertising: Does It Even Work?
    Miklos Sarvary, Columbia Business School

     

 

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BRITE '12


We are pleased to offer this collection of speaker videos from Columbia Business School's  BRITE '12 conference on brands, innovation, and technology produced by The Center on Global Brand Leadership.

Click at the top left of the video, or skip videos at the bottom left to SEE MORE BRITE '12 videos, including:

  • New Path to Purchase
    Marc Speichert, L'Oreal USA
  • The Human Operating System
    Abigail Posner, Google
  • The Human Element
    Bob Garfield, NPR's On the Media and AdAge

     

 

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BRITE '11


We are pleased to offer this collection of speaker videos from Columbia Business School's  BRITE '11 conference on brands, innovation, and technology produced by The Center on Global Brand Leadership.

Click at the top left of the video, or skip videos at the bottom left to SEE MORE BRITE '11 videos, including:

  • Overwhelming Consumer Choice
    Sheena Iyengar, Columbia Business School
  • Meeting the Challenge of New Media
    Antonio Lucio, Visa
  • Social Purpose Fueling Growth
    Carol Cone, Edelman

     

 

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BRITE '10


We are pleased to offer this collection of speaker videos from Columbia Business School's  BRITE '10 conference on brands, innovation, and technology produced by The Center on Global Brand Leadership.

Click at the top left of the video, or skip videos at the bottom left to SEE MORE BRITE '10 videos, including:

  • Disruption & Opportunity for News Media
    Vivian Schiller, NPR
  • Making Machines that Make Anything
    Bre Pettis, MakerBot Industries
  • Brand Success and Failures in Social Media
    Aliza Freud, SheSpeaks

     

 

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BRITE '09


We are pleased to offer this collection of speaker videos from Columbia Business School's  BRITE '09 conference on brands, innovation, and technology produced by The Center on Global Brand Leadership.

Click at the top left of the video, or skip videos at the bottom left to SEE MORE BRITE '09 videos, including:

  • Your Customers Are Your Ad Agency
    Jeff Jarvis, author of What Would Google Do?
  • Social Networking and New Media
    Avner Ronen, Boxee
  • A Crowdsourcing Innovation Session
    Aaron Cohen, TechAviv

     

 

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BRITE '08


We are pleased to offer this collection of speaker videos from Columbia Business School's  BRITE '08 conference on brands, innovation, and technology produced by The Center on Global Brand Leadership.

Click at the top left of the video, or skip videos at the bottom left to SEE MORE BRITE '08 videos, including:

  • Product, Brand, Experience - Nike & Sony
    Marty Homlish, SAP
  • GE - Innovation at Work
    Patia McGrath, GE
  • Key to Craigslist: People are Trustworthy
    Craig Newmark, Craigslist.org

     

 

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