Jon Potter

Chief Marketing Officer, The Boston Beer Company

Jon Potter, Chief Marketing Officer, The Boston Beer Company

Jon is the CMO for the Boston Beer Company, the creators of Sam Adams. Jon started his career at United Biscuits in England before joining Nestle spending 3 years in the Czech Republic. Jon joined Diageo in 1997 working in Senior Marketing roles and as a General Manager in Africa. Jon was CMO for Diageo North America and, more recently, CMO of Moet Hennessy USA, part of LVMH.

Jon has a degree from Southampton University and an MBA from Aston Business School.   He represented Great Britain and England 234 times in hockey winning Olympic Gold (1988) and Bronze (1984) medals.