BRITE '16 Speakers

Topics at BRITE ’16 included:

  • The danger of separating technology from the consumer
  • How successful innovators go beyond 'user experience' to build brand
  • Marketing, entertainment & Gen Z: Connecting with a new generation
  • Thinking with AND: avoid false compromises
  • Beer, watches, and records: Learning from the revival of craft
  • How to market the smart home: Emergent experiences not use cases
  • Columbia Business School Centennial Panel: Reflections on the past and future of business and brand building
  • Value constellations: Harness your stakeholders and differentiate your brand

BRITE '16 once again hosted a large audience for: keynotes and panels featuring leading companies and case studies; new research; and demos of emerging technologies. The conference's second day will focus on interactive discussions, break-outs, and peer networking. Live blogging, videocasts, and Twitter feeds extended the discussion at BRITE to an even broader audience worldwide. Get the BRITE '16 Agenda here.

Watch BRITE ’16 talks:

We are pleased to offer this collection of speaker videos from the BRITE '16 conference on brands, innovation, and technology. Click at the top left of the video, or skip videos at the bottom left to SEE MORE BRITE '16 videos. To watch more BRITE videos from our collection, go to our WATCH page.

BRITE '16 Sponsors

Gold Sponsor

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AIMIA is a global leader in loyalty management with over 4,000 employees in more than 20 countries around the world. Our unique capabilities include proven expertise in building customer loyalty strategies, launching and managing coalition loyalty programs, creating value through loyalty analytics and driving innovation in the emerging digital and mobile spaces. We build and run loyalty programs for ourselves and for some of the world's best brands. Customer data is at the heart of everything we do.
www.aimia.com

Silver Sponsor

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Omelet is a creative company that solves complex marketing problems for progressive partners, including AT&T, HBO, Microsoft, and Walmart. The company also has divisions – including Omelet Studio, Omelet To Go, and Omelet Brands – to create original brand programming, live interactive experiences, and original owned intellectual property.
www.omeletla.com

Bronze Sponsors

Print

Hodes, LLC is a full service employer brand agency that creates strategy, marketing, and creative services to deliver measurable value to clients by redefining how brands connect to talent. Hodes recently announced the launch of its Omnichannel Talent Cloud (OTC), which expands the existing career website, job distribution, media optimization, targeting and analytics platforms into one integrated solution. This enables cross-channel, data driven, talent marketing to function with a personalized, seamless mobility and social engagement experience. The OTC solution focuses on the end results and goals of clients by translating employer branding communications into consistent measurable executions across multiple channels. With more than 45 years of experience, Hodes ensures success for clients such as KPMG, ConocoPhillips, Chili's, Rockwell Collins, and more.
www.hodes.com

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The School of Professional Studies at Columbia University is a resource for those who wish to take their lives in new directions. We offer 14 professional master’s degree programs, including an Executive Master's in Strategic Communications. This program is designed for experienced communications professionals and for those in leadership positions across a wide range of industries having communications as a critical competency. The 16-month program focuses on the critical thinking, analysis, and practical skills essential to developing and implementing communications strategies that advance an organization’s goals and mission. Students build a far-reaching network with Columbia’s extraordinary community of scholars, faculty practitioners, industry leaders, fellow students, and more than 500 Strategic Communications alumni who hold pivotal roles in branding, nonprofit, strategy, and consulting organizations.
www. sps.columbia.edu

Programming Sponsors

PJA_Unconventionals_BRITE16

PJA Advertising + Marketing likes to figure out the hard stuff. PJA serves a global roster of consumer and btob clients through full-service offices in Cambridge, MA and San Francisco. PJA finds the hidden truths your competitors are ignoring and that your buyer cares about. Those insights drive marketing programs that go beyond advertising, winning attention at key decision moments to keep your product and serves in demand. So you can gain an unfair advantage in tough markets. PJA is recognized for building marketing campaigns that solve business problems for clients including; TracFone, Brother International, Red Hat, Westlake Ace Hardware, Trend Micro, Novartis, TE Connectivity, Hitachi Data Systems, Bio-Rad and GE Healthcare.
www.agencypja.com.

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The Financial Times (FT) is one of the world’s leading business news and information organizations.  We’re recognized globally for our authority, integrity and accuracy. We provide a broad range of essential services, including news, comment, data and analysis, to the growing audience of internationally minded business people.  With almost 600 journalists worldwide, the FT has a combined paid print and digital circulation of nearly 629,000. Mobile is an increasingly important channel for the FT, driving a third of FT.com traffic and 24% of digital subscriptions. FT education products now serve 32 of the world’s top 50 business schools.
www.FT.com