Impassioned and unafraid to break conventional marketing rules, Betty Noonan, Chief Marketing Officer (CMO) and General Manager of Consumer Lighting at Cree, Inc., is leading one of the most disruptive revolutions in homes and businesses today – the move to better LED lighting. As the lead influencer and passionate architect of Cree’s innovative branding initiatives across all business units, Betty aligns her competitive, challenger approach with Cree’s relentless problem-solving to reinvent a century old category. Already one of the world’s most successful billion dollar startups – Betty is pioneering the brand and culture required to scale Cree to the next level, while retaining the entrepreneurial spirit that makes it so unique.
Achieving Cree’s mission of better light adoption demands an unconventional marketing model that cuts through a competitive marketplace for both B2B and B2C customers and differentiates Cree from old technology lighting giants. It takes a potent combination of ingenuity and action. That’s why at Cree, Betty is building a powerful new brand that uses aggressive and results-driven, but cost-effective, marketing to create meaningful engagements. Across platforms and customer segments, she is leading a content-driven marketing machine and creating trial-building vehicles to encourage user experience.
Prior to Cree, Betty spent more than a decade in an executive marketing capacity for two Fortune 500 companies. Betty holds a Master of Business Administration degree from Rochester Institute of Technology and has completed executive education programs at Syracuse University and Georgetown University. She has been quoted in national publications such as Forbes and USA Today and spoken at conferences around the country about brand transformation, new market development, organizational design and competencies, and succeeding in today’s digitized world.