WATCH THE 10th ANNUAL BRITE CONFERENCE

ON BRANDS, INNOVATION, AND TECHNOLOGY

 


MARCH 6-7, 2017

COLUMBIA UNIVERSITY | NEW YORK CITY

 

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#BRITEconf

The BRITE Conference is presented by
The Center on Global Brand Leadership
at Columbia Business School

FEATURED SPEAKERS

Thomas Ordahl
Chief Strategy Officer
Landor

Maryam Banikarim '93
Global Chief Marketing Officer
Hyatt

Jonathan Becher
Chief Digital Officer
SAP Digital

Andrew Kassoy
Co-Founder
B Lab

Liza Landsman
President
Jet.com

Jon Potter
Chief Marketing Officer
The Boston Beer Company

Betty Noonan
Chief Marketing Officer
Cree, Inc.

Alain Bernard
President and CEO
Van Cleef & Arpels Americas

Rajesh Subramaniam
Executive Vice President &
Chief Marketing Officer
FedEx

TOPICS AT BRITE '17 WILL INCLUDE

 
FOINK! Collaborating from the Edge of Your Seat

 
From T-1000 To Hal 9000: How Realistic Are Hollywood's Robots?

 

Transforming Chaos Into Opportunity

 

Using Business as a Force for Good

Quantum Intelligence: Calculating the Context of Decisions

Innovating Healthcare: Lessons for All

 
What is your Brand's True Character?

Decoding the Digital Revolution

The Future of Luxury Brands in the Digital Age

WHO SHOULD ATTEND?

CMOs and heads of marketing, brand managers, new product developers, innovation directors, media buyers, viral marketers, interactive agencies, online developers, social networkers, Web 2.0 entrepreneurs, video & gaming creators, online content publishers, multi-platform media companies, and emerging technology investors.

Past conferences have included attendees from: A&E, Absolut Vodka, Ad Age, Adidas, Aetna, AIG, American Ballet Theatre, American Express, AOL, AT&T, Audi, Avon, Bell Atlantic, BMW, Burger King, BusinessWeek, Carnegie Hall, Chanel, Cisco, Citigroup, Clinton Global Initiative, CNN, Coca-Cola, Colgate-Palmolive, Craigslist, Dell,

Deloitte Consulting, Digitas, Domino’s Pizza, Dow Jones & Company, Dupont, Eli Lilly, Estée Lauder, Fedex, GE, Goldman Sachs, Google, HP, IBM, IDEO, Interbrand, John Templeton Foundation, Johnson & Johnson, Kraft Foods, LEGO, Lenovo, L’Oreal, McDonald’s, McKinsey, Merrill Lynch, Microsoft, Moody’s Analytics, Movado, Netflix, Nickelodeon/MTVN, Nielsen, Novartis, Ogilvy & Mather, Pfizer, Procter & Gamble, Quattro Wireless, R/GA, Reuters, Samsung, SAP, Siemens, Sony Music, Taco Bell, The New York Times, TIAA-CREF, Time Warner, UNICEF, Unilever, United Nations, Univision, Visa, Volkswagen, Yahoo!, ZipCar, and others.

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