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BRITE '16 Is on the Horizon!

We are very excited about our BRITE '16 planning efforts and preview registration is already open!

Stay tuned for an update in December, but invovled companies include: Coach, Ogilvy, KIND Snacks, Microsoft, Beautycounter, and more. . .

Featured Videos
The Future of Omni-Channel Retail
Emily Culp
SVP of Marketing
Rebecca Minkoff
How the Offline World Affects Online Commerce
David Bell
The Wharton School
Designing Fashion in a Digital Age
Billie Whitehouse
We:eX (Wearable Experiments)
Digital and Social Lessons from a Year @MetMuseum
Sree Sreenivasan
Chief Digital Officer
Metropolitan Museum of Art
Download our What Is the Future of Data Sharing? report
What Is the Future of Data
Sharing? Consumer Mindsets
and the Power of Brands

by Matthew Quint & David Rogers
The Columbia Center on Global Brand Leadership, in conjunction with the Aimia Institute, surveyed 8,000 consumers in five countries, to examine how people think about data sharing, with an aim to uncover the deeper nuances of this behavior:
  • More than 70% of consumers will consider sharing sensitive personal data even when they are not required to
  • Over 75% of people are more willing to share  various types of personal data with a brand they trust
  • There are four Data-Sharing Mindsets which can help predict certain attitudes towards data sharing