BRAND LEADERSHIP BLOG

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  • Algorhythms for Marketing Transformation


    by Matthew Quint on June 24, 2016 at 5:24 pm

    We all understand that digital media, data, and analytics are driving transformations in society and business. Most marketers are now armed with case studies of what can be done differently, but many are still challenged with how to truly develop new ideas and execute new strategies to grow their business. Mitch Joel, President of Mirum […]



  • Thinking with AND: Insights from KIND’s story


    by Gabriela Torres Patiño on June 24, 2016 at 4:29 pm

    “I’m a confused Mexican Jew.” So says Daniel Lubetzky, Founder and CEO of KIND Snack, in his very personal interview with Columbia faculty member David Rogers at BRITE ’16. Their discussion touched on the many ideas behind KIND Snacks, from the beginnings of the company, to the strategic thinking that forces Lubetzky to stay away […]



  • Reflections on Business, Leadership, and Branding: Shelly Lazarus ’70


    by Matthew Quint on February 22, 2016 at 3:20 pm

    Much has changed in the world of advertising from the picture painted by Mad Men. Shelly Lazarus ’70, Chairman Emeritus, Ogilvy & Mather, was one of the women helping pioneer these changes. Making the journey from ‘the only woman in the room’ to CEO and Chairman of Ogilvy gives Lazarus a lot to reflect on […]



  • Can a Company be pro-regulation and pro-commerce? Gregg Renfrew from Beautycounter thinks so


    by Gabriela Torres Patiño on February 19, 2016 at 6:59 pm

    It’s the middle of an election year and, according to the Pew Research Center, the country hasn’t been this polarized since the Civil War. In such a climate, it would seem to be an oxymoron for a company to push for both financial growth and tighter regulations. Gregg Renfrew, CEO & Founder of Beautycounter, wouldn’t […]



  • The Digital Transformation Playbook: Rethink Your Business for the Digital Age


    by Matthew Quint on February 17, 2016 at 4:24 pm

    Every business begun before the Internet now faces the same challenge: How to transform to compete in a digital economy? This is the leadership challenge examined by BRITE founder and Columbia Business School faculty member David Rogers in his newest book, The Digital Transformation Playbook (April 5, 2016; Columbia Business School Publishing). In the book, […]