Maryam Banikarim was selected as global Chief Marketing Officer in January 2015. Ms. Banikarim is responsible for driving the company's individual brands and the experiences they offer online and offline while working across the organization to facilitate innovation around the guest experience.
Ms. Banikarim joined Hyatt with more than 20 years of marketing expertise across multiple industries. In her most recent prior role, she was Gannett’s first-ever Chief Marketing Officer, where she is credited with repositioning the company and its brands. Before Gannett, Ms. Banikarim served as senior vice president at NBC Universal, chief marketing officer for Univision Communications, Inc., and founded a strategy firm that consulted for such clients as Deutsche Bank, Bacardi and Time-Warner. She also worked at Turner Broadcasting, MacMillan Publishing, and was a lead team member for the launch of CitySearch, an early Internet start-up. Ms. Banikarim began her career at Young & Rubicam.
Ms. Banikarim serves on the boards of Reporters without Borders, Columbia University’s Alumni Association, the Ad Council and Advertising Week, the world’s premiere gathering of marketing and communications leaders held each year in New York.