What is BRITE?

BRITE is a global series of conferences, workshops and leadership summits on branding, innovation, and technology. 

BRITE events bring together big thinkers from business, technology, media, and marketing to discuss how technology and innovation are transforming the ways that companies build and sustain great brands.

Topics include: social networks, user-generated content, viral campaigns, B2B branding, driving innovation inside and outside the organization, ROI for online marketing, TV 2.0, and online content platforms. 

BRITE is presented by the Center on Global Brand Leadership. Founded at Columbia Business School in 1999, the Center has grown into a global partnership of leading business schools. The Center brings together researchers, corporations, agencies, and entrepreneurs to develop new thinking about the future of innovation and branding. To find out more about the Center and our worldwide activities, please visit us at www.globalbrands.org.

BRITE was started with a generous grant from the Jerome A. Chazen Institute of International Business.

Blogroll: BRITE '08 Conference and CMO Summit

Francois Gossieaux - Emergence Marketing
About Eli Lilly & Oncology on Canvas
the end of marketing death valley is in sight
Introduces BRITE

The Curious Capitalist - TIME/CNN
Craig Newmark has a bright future in advertising, and Spotme is still cool

Valeria Maltoni - Conversation Agent
Marketing is to Social Media...
BRITE — Marketing Unplugged
BRITE and Early

Amanda Mooney - American Shelf Life
BRITE takeaways
Introducing BRITE

David Berkowitz - Inside the Marketer's Studio
Day 2: TV 2.0
BRITE photos on Flickr
Day 2: Social Networks
Day 1 CMO Summit

Tom Guarriello - The Truetalk Blog
Video blog: reflections on Day 2 (15 minutes)

Max Kalehoff - Attention Max
About Mark Peterson, P&G
On Schmitt

Lois Kelly - Bloghound
On Eli Lilly's Mark Kershisnik
Takeaways from Mike Hemingway
Takeaways from Marty Homlish

Christine Whittemore - Flooring the Consumer
Reflections on BRITE