BRITE Logo
Presented
by
 Columbia Center Logo
 
 
 
 
 

Speakers: BRITE CMO Summit

  • Heidi Browning, Senior Vice President, Client Solutions, MySpace
  • Francois Gossieaux, Partner, Beeline Labs; Senior Fellow, Society for New Communications Research
  • Gita Johar, Meyer Feldberg Professor of Business, Columbia Business School
  • Ed Moran, Director, Deloitte & Touche LLP
  • Penry Price, VP of Advertising-North America, Google
  • David Rogers, Host, BRITE conferences; Executive Director, Center on Global Brand Leadership
  • Bernd H. Schmitt, Robert H. Calkins Professor, Columbia Business School; author, "Big Think Strategy"
  • Adam Selig, Chief Executive Officer of Visible Technologies

 

Heidi Browning, Senior Vice President, Client Solutions, MySpace. With over 18 years of marketing and advertising experience, Browning brings a valuable mix of client and agency know-how to the MySpace team. A seasoned veteran of both the interactive and traditional advertising business, she has worked with leading companies and clients across a variety of industry categories including entertainment, telecom, financial services, consumer packaged goods, automotive and educational services.

Browning's team's mission is to deliver strategic, innovative and measurable solutions to clients and agencies. In her role, Browning oversees Client Marketing Strategy, Consumer Insights and Analytics, Marketing Communications, and Trade Marketing. Through the integration of research, strategy, creative and technology, Heidi and her team develop immersive social marketing experiences to engage MySpace's highly sought-after influencer audience.

Heidi led Client Solutions for Fox Interactive Media where her team provided centralized marketing support to MySpace, IGN, Fox, American Idol.com, Photobucket and Fox Sports. Prior to joining Fox Interactive Media and MySpace, Heidi was an interactive marketing veteran as Executive Director of Media at Omnicom's Organic, Inc.

Heidi holds a B.A. from the University of Colorado, Boulder in International Affairs.

Francois Gossieaux is a co-founder and partner at Beeline Labs, a marketing Innovation firm and President of Corante, a social media publishing company. Prior to Beeline Labs and Corante he was consulting on marketing and social media, involved with BlogBridge, and the founder of Synopia, Inc., a product innovation focused software startup. Before that he spent 5 years leading marketing, product management and strategy at eRoom Technology, a collaboration software company which was sold to Documentum in 2002. Francois has a long history with online and marketing - having implemented an Intranet for a large multinational in the early 90's; and being the organizer of the first large scale virtual event - InterAct'96 - with Time Magazine and Infoworld. He has used blogs for grassroots political and environmental activities, and is currently blogging at emergencemarketing.com.

Gita Johar, Meyer Feldberg Professor of Business, Columbia Business School. Professor Johar's research focuses on understanding how consumers form judgments based on marketing communications such as advertising, promotions and sponsorship. Specifically, she uses information processing theories to examine the role of consumer inference making. She addresses two substantive questions of interest to marketers and public policy makers: when and why marketing communications cause consumers to make certain types of inferences, and how to design more effective communication strategies based on this understanding. Johar's research has been published in journals such as the Journal of Consumer Research, the Journal of Marketing Research, the Journal of Consumer Psychology, the Journal of Experimental Psychology and Organizational Behavior and Human Decision Processes. She has also coauthored a review chapter on consumer psychology in the Annual Review of Psychology. Johar serves as an associate editor of the Journal of Consumer Research and on the editorial board of the Journal of Consumer Psychology. Johar has taught the core marketing course to MBA students and teaches an elective on advertising management to MBA and EMBA students and courses on research methods and consumer behavior to PhD students.

Ed Moran, Director, Deloitte & Touche LLP. Ed is a Global TMT subject matter expert for Technology, and he provides TMT companies with consultative assistance in securing financing, strategic planning, product innovation, market segmentation, competitive positioning, and industry analysis.

Ed also is also a Tri-State leader of the venture capital practice, and leads the Nanotechnology Industry Practice and Convergence teams in New York. Ed is a member of the National Academies' National Nanotech Initiative (NNI) Review Committee, which was chartered by Congress to evaluate the National Nanotechnology Initiative program. Specifically, Ed and the committee have been asked by Congress to evaluate the progress and effectiveness of the multi-agency NNI program, to recommend new or revised goals and metrics, to analyze the relative position of the United States in this growing field, and to analyze the impact of nanotechnology on the U.S. economy.

Ed is also a member of the World Economic Forum's Technology Pioneer Selection Advisory Committee, and the Nanotech Working Group of the US Council for International Business.

Penry Price, VP of Advertising Sales, North America, Google. Penry oversees the day-to-day operations of Google's Media Sales and Account Management teams throughout North America. Using his previous experience in consumer print advertising, Penry helps develop and manage Google's relationships with traditional advertisers, industry contacts, and advertising agencies.

Prior to joining Google in the spring of 2004, Penry was the Advertising Director at Us Weekly magazine, where he managed advertising operations and the publication's national sales staff. Before working at Us Weekly, Penry held various advertising sales positions at Rolling Stone, including Eastern Advertising Director. Penry began his career in advertising in the consumer electronics group of Hachette Filipacchi Magazines.

Penry is a member of the Board of Advisors of Outward Bound USA, the Board of the Boston Ad Club, as well as the ad:tech North American Board of Advisors, dedicated to connecting all sides of today's brand marketing landscape. Penry holds a bachelor of arts from Hobart College.

David Rogers is the organizer of BRITE, and the Executive Director of the Center on Global Brand Leadership at Columbia Business School, where he develops new branding research, curriculum, and conferences. Rogers has worked on strategic projects for brands in the IT, telecom, pharmaceutical, consumer packaged goods, entertainment, and media industries, addressing issues such as brand positioning, market strategy, and customer experience. He speaks on marketing at conferences in the US, Europe, and Asia, and has been interviewed on CNNfn and national radio. He is the author of blogs, articles, and case studies on marketing in new media, and is the co-author, with Bernd Schmitt, of There's No Business That's Not Show Business: Marketing in an Experience Culture, and co-editor of the forthcoming Handbook on Brand and Experience Management (Elgar, 2008).

Rogers is also a composer and musician whose music ("Rhythmically vital!" - The New York Times) is heard from jazz clubs to Carnegie Hall.

SchmittBernd Schmitt is a Columbia Business School professor and best-selling author of Experiential Marketing and Big Think Strategy. Bernd Schmitt is Robert D. Calkins Professor of International Business at Columbia Business School in New York where he directs the Center on Global Brand Leadership, the leading global forum on branding issues for researchers and executives.

He is widely recognized for his major contribution to branding, marketing, and management through his unique focus on the customer experience. Schmitt has authored or co-authored more than 50 articles and six books which have been translated into 14 languages. In his acclaimed Experiential Marketing he provided a framework for an integrated marketing approach that moves beyond the functional features and benefits of a brand. His book Customer Experience Management provides a five-step process for connecting with the customer at every touchpoint.

Schmitt has consulted and developed brand and experience strategies for clients in consumer package goods, automobile, electronics, software, financial services, pharmaceuticals, beauty and cosmetics, hospitality, and media industries. He is a frequent keynote speaker at conferences worldwide. He has been profiled on CNNfn's "Business Unusual" and has appeared on BBC, CNBC, CNBC-Asia, NHK and on The Daily Short with Jon Stewart.

Adam Selig is the Chief Executive Officer of Visible Technologies responsible for Visible's corporate and brand strategies, supervision of sales and marketing, and the relationship with its partners. Prior to joining the company, Adam was President and CEO of Broadstreet, a corporate and marketing communications firm. He was responsible for building an array of new product offerings, opening offices, and making strategic acquisitions which transformed Broadstreet into an international brand. Adam has been responsible for expanding and managing business for clients including: General Electric, Credit Suisse First Boston, and Time Warner. Adam also worked as a CPA at Ernst & Young, LLP. He has a BS in Accounting from Binghamton University, and a Masters in Business Administration from Columbia University and the London Business School, in a joint international program.