BRITE CMO Summit
BRITE CMO Summit
9:00 am – 5:00 pm
October 15, 2008, New York City
Columbia University
The BRITE CMO Summit will bring together a small group of senior marketers
for a series of roundtable discussions, interactive exercises, and peer-to-peer
discussions of the challenges for innovation and brand building in their
organizations today.
Each roundtable discussion will begin with an
"idea-starter" from leading thinkers and researchers on
branding, innovation, and technology. A variety of
discussion formats and interactive exercises will
follow.
Topics will include:
- CMO 2.0 – leading the marketing department in an era of social media and
customer-controlled brands
- A new model for brand building – digital experiences that build brands
and inspire customer evangelists
- Brands in crisis – winning customer trust and turning the tide of
opinion and the blogosphere
- Online brand building – search, ROI, and integrating new and traditional
marketing media
- Social networking and brands – using networks like MySpace to create
viral C2C marketing campaigns
- Creative leadership skills – how corporate leaders can harness multiple
intelligence and creativity skills to inspire Big Think in their
organizations, and live a creative life
Attendees will rotate tables between sessions, in order to maximize
networking. Space will be limited in order to ensure peer-to-peer interactions.
Networking breaks throughout the day will allow for informal interchange.
Key benefits:
- Share ideas, lessons, and solutions with your peers
- Learn what’s coming next from today’s thought leaders
- Stretch your thinking and challenge your assumptions
- Network with fellow marketing heads
Presenters
Keynotes:
- Heidi Browning, Senior Vice President, Client
Solutions, MySpace
- Penry Price, VP of Advertising-North America, Google
Discussion Leaders:
- Francois Gossieaux, Partner, Beeline Labs;
Senior Fellow, Society for New Communications
Research
- Gita Johar, Meyer Feldberg Professor of
Business, Columbia Business School
- Ed Moran, Director, Deloitte & Touche LLP
- David Rogers, Director, Center on Global Brand
Leadership; Host, BRITE conferences
- Bernd H. Schmitt, Robert H. Calkins Professor,
Columbia Business School; author, "Big Think
Strategy"
Who Should Attend?
CMOs, chief executives, and senior marketers at B2C
and B2B companies in all industries and non-profits.
Please Note: This
event is only open to VP level or higher heads of
marketing. All registrations will be reviewed by
BRITE for attendee eligibility before final confirmation
and processing.
Companies at our CMO Summits have included: A&E,
American Ballet Theatre, BearingPoint, Burger King,
Digitas, Eli Lilly, Fast Company, Goldman Sachs, IBM,
John Templeton Foundation, LEGO, Lenovo, McKinsey,
Moody's Analytics, Nickelodeon/MTVN, Nielsen BuzzMetrics,
Pando Networks, Peeled Snacks, Procter & Gamble, R/GA
Media Group, Samsung, SAP, Unisys, and Univision, among
others.
What Prior Attendees Have Said
"The marketers at my table have been an inspiration.
Ready to share, learn and confront the issues. A
heartfelt thank you goes to them for providing so much
food for thought." - Valeria Maltoni
"Outstanding presentation. Very inspirational."
- Khan Smith
"I liked being able to share with colleagues fears,
successes, etc and to hear the SAME issues/difficulties that
I experience as a marketer." - attendee
"I liked most being in the company of high-level thinkers
and being challenged by their thinking."
- attendee
"An opportunity to meet fascinating people, and exchange
ideas." - attendee
Sponsorship:
This event is made possible, in part, with the help of a
generous grant from the
Jerome A.
Chazen Institute of International Business.
To find out about opportunities to become a sponsor of
the BRITE CMO Summit or other events, please contact Nancy
Oti at
noti@globalbrands.org.
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