| 8:30 |
Registration |
| 9:00 |
Welcome & Overview
David Rogers, Host, BRITE Conferences; Executive
Director, Center on Global Brand Leadership,
Columbia Business School |
|
9:15 |
Keynote: "Social Networking and
Brands - using networks like MySpace to create
viral C2C marketing campaigns"
Heidi Browning, Senior Vice President,
Client Solutions, MySpace |
| 9:45 |
Table introductions |
| 9:50 |
Idea Starter: "CM0 2.0 - leading the
marketing department in an era of social media
and customer-controlled brands"
Francois Gossieaux, Partner, Beeline Labs;
and Ed Moran, Director, Deloitte & Touche |
| 10:10 |
Roundtable 1: "CMO 2.0"
Francois Gossieaux and Ed Moran |
| 10:55 |
Morning break |
| 11:10 |
Switch tables / introductions |
| 11:15 |
Roundtable 2: "Brands in Crisis"
(real-time scenario)
Gita Johar, Professor, Columbia Business
School |
| 12:00 |
Idea Starter: "Brands in Crisis -
winning customer trust and turning the tide of
opinion and the blogosphere"
Gita Johar |
| 12:20 |
Break |
| 12:30 |
Lunch Q&A
David Rogers with Adam Selig, CEO, Visible
Technologies |
| 12:45 |
Lunch continues |
| 1:40 |
Keynote: "Online brand building -
search, ROI, and integrating new and traditional
marketing media"
Penry Price, VP Advertising-North America,
Google |
| 2:10 |
Switch tables / introductions |
| 2:15 |
Idea starter: "Marketing to Customer
Networks - 5 behaviors on which to build your
brand"
David Rogers |
| 2:35 |
Roundtable 3: "Digital Customer
Networks" (innovation lab)
David Rogers |
| 3:20 |
Afternoon break |
| 3:35 |
Switch tables / introductions |
| 3:40 |
Idea starter: "Creative Leadership
Skills - how corporate leaders can harness
multiple intelligence and creativity skills to
inspire Big Think in their organizations, and
live a creative life"
Bernd H. Schmitt, Professor, Columbia
Business School, best-selling author, Big Think
Strategy |
| 4:00 |
Roundtable 4: "Creative Leadership
Skills"
Bernd H. Schmitt |
| 4:45 |
Summary and Key Take-Away's
David Rogers |
|
5:00 |
Finish |
Agenda may be subject to further change before event
date.