Columbia Center Logo BRITE Logo

BRITE '14 Conference

MARCH 3-4, 2014
Lerner Hall, Columbia University, NYC

In its 7th year, BRITE '14 brought together  500+ leaders from business, technology, media, and marketing to discuss how technology and innovation are transforming the ways that companies build and sustain great brands.

Watch Speaker Videos from BRITE ’14:

Featured BRITE ’14 Speakers included:

Neil Blumenthal
Co-Founder and Co-CEO
Warby Parker


Mary Beech
Kate Spade New York
Marty Homlish
Chief Customer Experience Officer
Jeff James
General Manager
Disney Institute
Paul Marcum
Head of Global Digital Innovation
Bloomberg Media Group
Lisa Macpherson
Dhiraj Kumar
Director Product Marketing, Americas
Michael Goodwin
Jon Steinberg
President & COO
William Bardeen
SVP, Strategy & Development
The New York Times

Topics at BRITE '14 included:

  • Monetizing “social” – for brands and publishers
  • Native advertising, branded content, and the future of storytelling
  • Brand voice: bringing it to life across digital, social, and traditional channels
  • Customer experience and customer happiness
  • Contagiousness, social sharing, and how ideas & brands spread
  • The marketer’s forecast for global emerging markets
  • The changing role of the CMO in the enterprise

Conference Format:

BRITE '14 hosted a large audience for: keynotes and panels that featured leading companies and case studies; new research; and demos of emerging technologies. The conference's second day focused on interactive discussions, break-outs, and peer networking. Live blogging, videocasts, and Twitter feeds extended the discussion at BRITE to an even broader audience worldwide. 

The aim of BRITE is to stimulate interactive conversations, it is not just a series of lectures. Come to future events to talk with fellow big thinkers, hear stories of what is working and what isn't, and see the newest technologies in person.

Who should attend?

CMOs and heads of marketing, brand managers, new product developers, innovation directors, media buyers, viral marketers, interactive agencies, online developers, social networkers, Web 2.0 entrepreneurs, video & gaming creators, online content publishers, multi-platform media companies, and emerging technology investors.

A&E, Absolut Vodka, Ad Age, Adidas, Aetna, AIG, American Ballet Theatre, American Express, AOL, AT&T, Audi, Avon, Bell Atlantic, BMW, Burger King, BusinessWeek, Carnegie Hall, Chanel, Cisco, Citigroup, Clinton Global Initiative, CNN, Coca-Cola, Colgate-Palmolive, Craigslist, Dell, Deloitte Consulting, Digitas, Domino’s PIzza, Dow Jones & Company, Dupont, Eli Lilly, Estée Lauder, Fedex, GE, Goldman Sachs, Google, HP, IBM, IDEO,  Interbrand, John Templeton Foundation, Johnson & Johnson, Kraft Foods, LEGO, Lenovo, L’Oreal, McDonald’s, McKinsey, Merrill Lynch, Microsoft, Moody’s Analytics, Movado, Netflix, Nickelodeon/MTVN, Nielsen, Novartis, Ogilvy & Mather, Pfizer, Procter & Gamble, Quattro Wireless, R/GA, Reuters, Samsung, SAP, Siemens, Sony Music, Taco Bell, The New York Times, TIAA-CREF, Time Warner, UNICEF, Unilever, United Nations, Univision, Visa, Volkswagen, Yahoo!, ZipCar, and others.

Sponsorship Requests:

For sponsorship inquiries, please contact:
Gabriela Torres Patiño, Assistant Director