Speakers: BRITE '13

Madhur Aggarwal
VP, Head of Strategy, Office of CMO
SAP

As Vice President of Strategy, Madhur leads the worldwide marketing strategy and M&A within SAP’s “Office of CMO”. The oCMO team is charted to champion “Voice of the Market”, help improve SAP’s competitive position in the marketplace and drive the transformation of SAP Marketing to a “best-run business”. Madhur is responsible for injecting outside-in audience perspective, defining the strategic framework for SAP’s activities from brand to demand and crystallizing the worldwide marketing priorities across 50+ countries, 24 industries, 11 lines of business and 5 product categories. A proponent of both Art & Science of Marketing, the five pillar framework developed by this team is projected to help SAP reach 1B people and double the Return on Marketing Investment (ROMI) by 2015. Madhur prior stints include management consulting at Booz & Company, business development at Oracle and sales at HCL. His educational credentials include an MBA from Wharton, a Master’s in Information Management and undergraduate degree in Engineering.

Larry Aidem
President & CEO
IconicTV

Mr. Aidem is President and CEO of Iconic Entertainment Inc., an MCN (multi-channel network) he co-founded in 2011 with Ish Entertainment's Michael Hirschorn. IconicTV's tent-pole, best-in-class networks and top-tier talent have unparalleled appeal and reach in three verticals: Music, Lifestyle and Multicultural.

Most recently Aidem served as President and CEO of RayV Content LLC, leading the internet distribution of television and events over the world's first TV over IP Delivery Network (TVDN).

A self-described recovering traditional media exec, Mr. Aidem has extensive experience domestically and abroad in the successful development and operation of cable television networks. His experience is both multi-functional - including programming, distribution, marketing, sponsorship - and multi-platform, i.e., across both traditional and digital media.

Following stints at Time Warner, Viacom and Showtime/CBS, Mr. Aidem served for 11 years as President and CEO of Sundance Channel LLC. He and his team built substantial value for partners culminating in the successful sale of the Channel to Cablevision in May 2008. Commenting on Mr. Aidem's stewardship, Sundance Founder Robert Redford said, "The Sundance Channel team, led by CEO Larry Aidem, has exceeded every expectation I had for this venture."

Jean Brandolini-Lamb
VP, Global Branding
SAP

Jean Brandolini-Lamb joined SAP in 2010 and is the head of the Global Branding group, responsible for directing the brand evolution, which has been recognized as helping to position the company as more innovative and customer-centric. In the Interbrand "Best Global Brands" 2011 report, SAP was recognized as the 24th most valuable brand in the world, the company’s highest-ever ranking.

Prior to joining SAP, Jean managed strategy and employee brand engagement programs for The Brand Union New York with clients including American Express, HP, Ortho Clinical Diagnostics, Malibu-Kahlua International and Caterpillar.

Before The Brand Union, Jean was a strategic communications and research consultant for Century 21, Colliers International, ADP and Siemens. Before consulting, Jean was the Director of Public Relations at Cybuy, a technology company that enabled commerce transactions through the internet, interactive TV and other emerging media. Cybuy was incubated at NatWest and was later part of Royal Bank of Scotland.

Jean has also held positions at public relations firms, LaForce & Stevens and Markham/Novell Communications, where she worked with a variety of media, fabric and fashion clients including public radio’s Michael Feldman’s Whad’Ya Know?, Gore-Tex fabrics, and LEI jeans. Prior to her career in communications, Jean was a manager of two art galleries in New York.

Jean received a BA in Art History from New York University and holds an MS in Strategic Communications from Columbia University. She was a final judge for the 2011 Stevie Awards for Women in Business, a speaker at the 2006 OMMA (Online Media, Marketing, Advertising) East Conference and was a regular contributor to MediaPost’s MEDIA magazine on brand and integrated marketing issues.

Brennan Carlson
Vice President of Corporate Strategy
Lyris, Inc.

Brennan Carlson is charged with leading strategic development for Lyris, ensuring that the company has a balanced portfolio of research and technology investments that support near-term business strategies and drive growth and opportunity for the future. In his prior role as Vice President of Product Management at Lyris, Carlson kept Lyris' customer-centric product roadmap on track, overseeing the growth of the company's portfolio of in-the-cloud and on-premises solutions.

Before coming to Lyris, Carlson gained expertise in enterprise marketing, product management, and business development through positions held at several computer software and Internet technology companies, including Yahoo!, Akamai Technologies, and Trilogy Software. Carlson holds a Bachelor's degree from Stanford University.

Ric Dragon
CEO & Co-Founder, Dragon Search
Author, Social Marketology

CEO and Co-Founder of DragonSearch, Ric Dragon has more than 20 years of extensive experience in graphic design, information architecture, web development and digital marketing. He is a sought-after speaker, having spoken at numerous marketing and technology conferences. Ric is also a regular guest columnist for Marketing Land and Social Media Monthly.

His new book, Social Marketology, was published by McGraw-Hill in June 2012 and has received positive reviews. His previous book, The DragonSearch Online Marketing Manual, is also available.

Charles Duhigg
Author, The Power of Habit
Journalist, The New York Times

Charles Duhigg is the best-selling author of The Power of Habit: Why We Do What We Do in Life and Business, which explores the science of habit formation in our lives, companies and societies. His presentations are both descriptive and prescriptive, and speak to a wide range of groups from the fields of science, medicine, business and education. Duhigg is a prize-winning investigative reporter for the business section of The New York Times, where he contributes to the newspaper and the Times’ Magazine. He has authored or contributed to “The Reckoning” (2008), which studied the causes and outcomes of the financial crisis, “Toxic Waters” (2009), about the worsening pollution in American waters and this year’s “The iEconomy,” examining Apple’s practices in manufacturing overseas, and what it tells us about the American economy. His work was a finalist for the Pulitzer Prize in 2009, and has won the George Polk Award (2007), the Gerald Loeb Award (2008), the National Journalism Award (2009) and other honors. The Power of Habit is on the long list for the 2012 Goldman Sachs Best Business Book of the Year Award.

In addition to his reporting, Charles Duhigg is a regular contributor to television and radio, including the Newshour with Jim Lehrer, Frontline, Dr. Oz and various programs on CNBC and NPR. Before becoming a journalist, Mr. Duhigg worked in private equity and founded a health care company in his home state of New Mexico. He is a graduate of the Harvard Business School and Yale College.

Rick Ferguson
Vice President, Knowledge Development
Aimia

As Vice President, Knowledge Development for Aimia, Rick has overall responsibility for the development and dissemination of loyalty-marketing thought leadership, research and best practices for a global audience of loyalty marketers. An acknowledged expert in the theory and practice of loyalty marketing, Rick has published numerous articles and white papers describing the characteristics of marketing programs which seek to change customer behavior. He has consulted for Fortune 500 clients including American Express, Procter and Gamble and Visa Inc.

Rick is frequently called on by the media to comment or contribute to stories on the current state of and outlook for the loyalty industry. He has been quoted as a loyalty expert in various prominent publications, including The Wall Street Journal, The New York Times, USA Today, MSNBC, The Globe and Mail, The UK Guardian, Fast Company, and Advertising Age. He has also served as a contributor to The Journal of Consumer Marketing and has written monthly columns for NACS magazine and Chief Marketer.

Rick has been a keynote or featured speaker at many industry conferences, including Card Forum, the DMA Annual, Eye for Travel, FTMA, Loyalty World, and NACS. He’s also delivered educational workshops and webinars on the principles, practices and technologies of loyalty marketing in Canada, China, Malaysia, Singapore, South Africa, the United Kingdom and the United States.

Rick currently lives in Cincinnati, Ohio with his wife and son.

John Gerzema
Executive Chairman, BAV Consulting
Author, The Athena Doctrine: How Women (And the Men Who Think Like Them) Will Rule the Future

John Gerzema is a pioneer in the use of data to identify social change and help companies anticipate and adapt to new trends and demands. As Executive Chairman of Brand Asset Consulting, he guides a global management consultancy with expertise in corporate, brand and marketing strategy and BrandAsset® Valuator, the world’s largest consumer survey with data on over 40,000 brands in fifty countries.

A best-selling author, speaker and consultant, his books have appeared on "best of" lists at Bloomberg Business Week, FAST COMPANY and THE WEEK Magazine.

John's management articles were chosen among Strategy & Business "Best of the decade." A sought-after analyst on leadership marketing and consumer insights, his 'Trend Watcher' column for Inc. Magazine is widely read. John has appeared on CNBC, Fox News, Bloomberg and his insights have been praised by The New York Times, Wall Street Journal, Washington Post, NPR, Forbes, FT, HBR, USA Today and CBS Sunday Morning News. John's TED talks have been viewed by hundreds of thousands people.

Gerzema's new book, The Athena Doctrine: How Women (And the Men Who Think Like Them) Will Rule the Future—explores the rise of feminine traits and values and their impact on leadership, policy and innovation.

Michael Hagan
Chief Rockstar & Chief Operating Officer
LevelUp

Michael is a Boston entrepreneur and an expert in the mobile payments space. As the Chief Rockstar and COO at LevelUp, Michael is responsible for using LevelUp’s mobile payment network to help restaurants and retailers increase revenue and loyalty. Before LevelUp, Michael built two companies, the first of which he started while a student at Drexel University in Philadelphia.

Michael frequently shares his insight from the front lines of the mobile payment space at events. Past speaking engagements include the National Restaurant Association 2012, Multi-Unit Franchisee Conference, Mobile Payments Summit, and Consumer Marketing Conference. Michael has also guest lectured at The Wharton School, Drexel University, Boston College, Harvard University and MIT.

Kaaren Hanson
Vice President of Design Innovation
Intuit

As Intuit’s Vice President of Design Innovation, Kaaren Hanson is responsible for deepening and expanding Intuit’s design and innovation capabilities across all platforms and product lines. Her position encompasses strategic oversight and execution of Intuit’s Design Leadership and Design for Delight initiatives as well as projects to re-imagine Intuit’s core offerings and strategically important new opportunities.

Hanson’s contributions to the design community and to Intuit have received wide-spread recognition and praise, including a Harvard Business Review feature story on Design for Delight and Intuit’s 2010 and 2011 CEO Leadership Awards for driving transformational change across the company. She currently works closely with Intuit CEO Brad Smith and founder Scott Cook to continue to transform Intuit into a design-first company.

Prior to joining Intuit, Hanson led research and design teams at a variety of Silicon Valley companies from enterprise to small startup, including Remedy, a BMC Company and BigVine, funded by Kleiner Perkins.

A frequent speaker and occasional author on design, Hanson is active in the industry and has held senior leadership roles with the Design Management Institute and Usability Professional’s Association. Hanson holds a PhD in experimental psychology from Stanford University and a bachelor’s degree from Clark University where she graduated magna cum laude and was a member of Phi Beta Kappa.

David Haroldsen
Creative Director
Intel's Creators Project

Dave Haroldsen joined Intel in 1999. He is one of the founders of The Creators Project, an ongoing global initiative by Intel and VICE Media launched in 2010 to support artists in realizing their creative visions through technology. The Creators Project includes an online community and video channel, and a global event series that has landed in San Francisco, Paris, London, Sao Paulo, Seoul, Beijing and New York.

Since launch, TheCreatorsProject.com has generated more than 240MM video views and more than 40MM unique visitors globally. Events held around the world have attracted more than half a million attendees and have triggered thousands of positive press stories by international news outlets. Due in large part to Dave’s leadership as Intel’s global creative director of The Creators Project, Intel has had significant increases in brand relevance, awareness and opinion amongst global youth exposed to The Creators Project. Now in its fourth year, The Creators Project has earned numerous accolades. Dave, along with Hosi Simon and Eddy Moretti from VICE Media, was named to the Creativity 50 in 2011. Most recently, The Creators Project was honored with three Webby Awards, and a Silver Lion in the branded content & entertainment category for Cannes Lions 2012.

Gita Johar
Senior Vice Dean
Columbia Business School

Gita Johar has been on the faculty of Columbia Business School since 1992 and is currently the Senior Vice Dean and Meyer Feldberg Professor of Business. Professor Johar's expertise lies in consumer psychology, focusing on how consumers react to marketing efforts, especially advertising, promotions and sponsorship. She also examines the influence of consumer self-control and perceptions of control on decision making and consumption. This research has implications for the design of effective communication strategies.

Professor Johar has published several influential articles in the areas of consumer persuasion and decision making in leading marketing journals such as the Journal of Consumer Research, Journal of Consumer Psychology, Journal of Marketing Research, Journal of Advertising, Journal of Experimental Psychology, Psychological Science and Organizational Behavior and Human Decision Processes. She currently serves as the Associate Editor of the Journal of Consumer Research and sits on the Editorial Review Board of the Journal of Consumer Psychology and the Journal of Marketing Research. She served as co-chair of the 2010 Association for Consumer Research conference. Professor Johar teaches courses on Advertising and Branding, Global Marketing Consulting for Social Enterprise, Research Methods, and Consumer Behavior to MBA, Executive MBA and PhD students.

Michael Keriakos
Co-Founder & President
Everyday Health, Inc.

Michael Keriakos is the Co-Founder and President of Everyday Health. Keriakos oversees Everyday Health’s revenue generating activities including business development, marketing and advertising sales. Prior to founding Everyday Health, Keriakos served as Director of Sponsorships at Beliefnet, Inc.; developed and implemented a customer acquisition program for iVillage, which generated 4,000 customers and six figures in revenue; and developed and implemented marketing strategies for TheStreet, Doughnet, GovBargains and Dietsmart where he helped establish and implement Dietsmart’s online marketing programs.

Keriakos also served as the Director of Business Development and Membership Acquisition for FamilyPoint, which was acquired by iVillage for $30 million.

Keriakos graduated from Wilfrid Laurier University in Waterloo, Ontario.

Jonathan Knee
Senior Managing Director
Evercore Partners

Jonathan Knee is a Senior Managing Director of Evercore Partners' corporate advisory business.

Prior to joining Evercore, Mr. Knee was a Managing Director and Co-Head of Morgan Stanley’s Media Group. He was previously Publishing Sector Head in the Communications, Media and Entertainment Group at Goldman Sachs. Prior to becoming an investment banker, Mr. Knee was Director of International Affairs at United Airlines and served as Adjunct Professor of Law at Northwestern University.

In recent notable transactions, Mr. Knee was involved in the spin-off of Time Warner Cable, The Hearst Corporation’s investments in FitchRatings, the recapitalization of Freedom Communications, the purchase of CBS MarketWatch by Dow Jones, NTL’s acquisition of Telewest, the acquisition by Apax Partners of Thomson Learning and subsequent purchase of Houghton Mifflin’s higher education business, the purchase of Sprint’s directories by R.H. Donnelley, the stock merger of Instinet with Island, the purchase by Thomson of Primark, the purchase of Harcourt General by Reed Elsevier as well as the sale of RiskMetrics to MSCI, BusinessWeek to Bloomberg, VNU to a private equity consortia, J.D. Power to The McGraw-Hill Companies, Times Mirror to Tribune, Nielsen Media Research to VNU, World Color Press to Quebecor and Simon & Schuster to Pearson. Other transactions include the initial sale, subsequent IPO and two subsequent resales of Petersen Publishing and the IPO of BSkyB.

Mr. Knee is currently an Adjunct Professor at the Columbia University Graduate School of Business where he teaches Media Mergers and Acquisitions and Media Strategy and serves as the Director of the Media Program. Mr. Knee is also an Adjunct Professor at the Columbia University Graduate School of Journalism where he teaches a Business Journalism seminar with James Stewart. His writing has appeared in The Wall Street Journal, The New York Times, The Washington Post, The Los Angeles Times and The Atlantic. He is also the author of The Accidental Investment Banker: Inside the Decade that Transformed Wall Street (Oxford: 2006) and co-author of The Curse of The Mogul: What’s Wrong With the World’s Leading Media Companies? (Portfolio: 2009).

Mr. Knee is a member of the Council on Foreign Relations and serves on the Board of Directors of Citizens’ Committee for Children of New York, National Women’s Law Center and New Alternatives for Children. Mr. Knee received a J.D. from Yale University, an M.B.A. from Stanford University, an M.Sc. from Trinity College Dublin and a B.A. from Boston University.

Pete Koomen
Co-Founder & President
Optimizely

Pete Koomen is Co-founder and President of Optimizely, the world's simplest and fastest-growing A/B testing platform. Prior to co-founding Optimizely, Pete worked for Google where he was Product Manager for Google App Engine. While there, Pete helped launch and grow the App Engine platform to more than 150,000 developers in its first year. Before that, Pete earned an M.S. in Computer Science at the University of Illinois at Urbana-Champaign, and dual B.S.'s in Mathematics and Computer Science at Case Western Reserve University.

Rita McGrath
Associate Professor
Columbia Business School

Rita McGrath, a strategy professor at Columbia Business School, helps CEO’s and senior executives succeed in rapidly changing and volatile environments. She is valued for her rare ability to connect research to business problems, and speaks regularly at corporate events, such as the Microsoft CEO Summit and the World Economic Forum meeting in Davos. Her book, Discovery Driven Growth was named one of BusinessWeek's best design & innovation books of 2009. Her methodology for business planning (originally published in a best-selling Harvard Business Review article) was cited by Clayton Christensen as an antidote to “innovation killers.” In 2009, she was inducted as a Fellow of the Strategic Management Society, an honor accorded to those who have had a significant impact on the field. She is currently Deputy Dean of the Fellows. She has been recognized as one of the top 20 business thinkers by global management award Thinkers50.

Discovery Driven Growth: A Breakthrough Process to Reduce Risk and Seize Opportunity (2009) was endorsed by Clayton Christensen, Ram Charan and CK Prahalad, among others. She has co-authored two previous books: The Entrepreneurial Mindset (2000) and MarketBusters: 40 Strategic Moves that Drive Exceptional Business Growth (2005). MarketBusters has been translated into ten languages and was named one of the best business books of 2005 by strategy+business. It was featured by Bill Gates at the 2005 Microsoft CEO Summit, whose theme “New Pathways to Growth” was derived from the book’s main topic. She is currently working on a new book about how organizations can thrive when their strategies are short-lived.

McGrath appears regularly on television and radio and is often cited in the press, including The Wall Street Journal, The New York Times, The Financial Times, and Bloomberg Businessweek. She maintains an active blog and is featured as a discussion leader at Harvard Business Online. She has written fourteen articles published in the Harvard Business Review.

McGrath joined the faculty of Columbia Business School in 1993. Prior to life in academia, she was an IT director, worked in the political arena and founded two startups. Her Ph.D. is from the Wharton School, University of Pennsylvania. She teaches MBA and Executive MBA courses, and is the Faculty Director for the Columbia Executive Education program Leading Strategic Growth and Change.

McGrath’s many academic publications have appeared in leading journals. She has won the Academy of Management Review “best paper” award and numerous other awards for excellence in scholarship. She is currently on the editorial boards of the Strategic Management Journal and The Academy of Management Review.

John Montgomery
Chief Operating Officer
GroupM Interaction, North America

John Montgomery is the COO of GroupM Interaction in North America. John joined Ogilvy in 1989 in South Africa as media director and launched MindShare in that country. In the final three years he spent in South Africa he was Managing Director of the Ogilvy Group in Cape Town, one of the most creative agencies in the Ogilvy Worldwide Network. In 2001, John moved to Amsterdam as CEO, Ogilvy Group Netherlands.

John relocated to New York in 2004 to lead mOne in North America, the Interactive media practice for MindShare and Ogilvy, and was subsequently appointed as Global CEO of MindShare Interaction in 2006.

John took on the role of COO of GroupM Interaction for North America in 2008. As part of his portfolio, John leads GroupM’s policy and data strategy for digital and works closely with industry bodies in these areas. As part of his portfolio, John leads GroupM’s policy and data strategy for digital and works closely with industry bodies in these areas.

John heads up the 4A’s Privacy committee and represented the advertising industry to the US senate in March 2011. He is also on the Steering Committee for the WEF and sits on the 4A’s Government Relations and Media Policy committee.

GroupM Interaction is now a network of more than 750 digital specialists across North America. It serves as the parent company to WPP media agencies including MediaCom, Maxus, MEC and MindShare.

Mike O'Toole
President
PJA Advertising + Marketing

As President of PJA Advertising + Marketing, Mike O’Toole oversees operations on both coasts, and advises clients on marketing strategy. He is an occasional speaker and blogger for MarketingProfs, the BMA, and at SXSW. Mike thoroughly enjoys hosting PJA Radio's "This Week In Digital Media," a two-year old thought experiment where he gets to discuss topics ranging from the impact of HTML 5, why humor matters in B2B marketing, and Social Media and the Middle Class Musician.

When it comes to PJA, he is most proud of the agency's culture, and its collection of people who genuinely like each other, and work exceedingly hard to get clients the credit they deserve.

When it comes to home, Mike spends his free time coaching soccer, driving around his four kids, and hoping for a Notre Dame football return to glory. Ask him about his family's deep dive into the analog world, the Summer of 72 books.

Matthew Quint
Director, Center on Global Brand Leadership
Columbia Business School

Matthew Quint is the Director of Columbia Business School's Center on Global Brand Leadership, the leading global forum on branding issues for researchers and executives. In this role, Matthew researches, writes, and presents on a wide range of issues critical to building a strong brand. He has particular expertise in marketing ROI, strategies for marketing in the digital age, and the development of creative and effective brand communications.

Matthew is the co-producer of the Center's acclaimed BRITE Conference series which brings together over 400 big thinkers in industry and academia to discuss how innovation and technology help build strong brands. He also works with senior executives from various leading companies -- including Coach, Deloitte, Edelman, Google, SAP, and Visa -- to conduct research, produce events, and promote knowledge sharing among branding and marketing professionals.

Previously, Matthew held positions at Columbia University in which he developed the Vale Columbia Center on Sustainable International Investment, and managed print and digital communications materials for Columbia Law School. Prior to moving to New York City, Matthew was the Assistant Counsellor (Nuclear Science & Technology) at the Embassy of Australia in Washington, DC, where he was instrumental in the negotiation effort that extended the Foreign Research Reactor Spent Nuclear Fuel program, a highly regarded non-proliferation initiative involving more than 40 countries.

Matthew has a M.S. in strategic communications from Columbia University and B.A. in political science and history from Cornell University.

David Rogers
Executive Director, BRITE
Author, The Network Is Your Customer

David Rogers is the Executive Director of BRITE at Columbia Business School and the faculty director of the school's Executive Education program on Digital Marketing Strategy. He is the founder and host of the Center on Global Brand Leadership's acclaimed BRITE conference, where leaders from media and business discuss how innovation and technology are transforming the ways we build great brands.

Rogers is a widely recognized leader on digital strategy and brands, known for his unique insights into customer networks. His latest book is The Network Is Your Customer: 5 Strategies to Thrive in a Digital Age, published in 2011 by Yale University Press. He is the co-author, with Bernd Schmitt, of There's No Business That's Not Show Business: Marketing in an Experience Culture and co-editor of The Handbook on Brand and Experience Management.

Rogers speaks at conferences worldwide on the ways that digital trends are transforming business strategy. He received the award for Brand Leadership at the 2009 World Brand Congress. He writes regularly for BNET and has appeared on CNN, CNBC, Marketplace, Reuters, MSN Money, and Channel NewsAsia. David has advised and consulted on marketing and digital strategies for leading companies in the consumer packaged goods, technology, pharmaceutical, food & beverage, telecom, hospitality, non-profit, and media industries.

David is also a composer and musician whose music ("Rhythmically vital!" - The New York Times) has been heard from jazz clubs to Carnegie Hall.

Steve Rubel
Chief Content Strategist
Edelman

Steve Rubel is Chief Content Strategist for Edelman - the world’s largest independent public relations firm. In this role, Steve studies the future of media and works across the firm’s practices and geographies to help clients unify their communications strategies across traditional, emerging, owned and social channels.

In addition, Steve also acts as a highly visible Edelman thought leader and writer on media, technology and digital culture. He speaks dozens of times each year around the world and appears frequently in the press. In addition he actively shares his observations and insights through his blog, his monthly Advertising Age column and on Twitter where he is followed by more than 60,000.

Rubel has been named to several prestigious lists, including: PR Week’s "40 Under 40" and Forbes.com's "Web Celeb 25."

Prior to joining Edelman in 2006, Rubel worked for 15 years in a variety of marketing communications positions in corporate, non-profit and small/mid-sized PR firms.

Miklos Sarvary
Faculty Director & Visiting Professor, Media Program
Columbia Business School

Currently a visiting professor, Miklos Sarvary is joining the Marketing division to co-direct the Media Program at Columbia Business School. Miklos' broad research agenda focuses on information and knowledge marketing. His most recent papers study user-generated content, social network competition, online and mobile advertising, the structure of the Internet and techniques related to ‘community management’.

Previously, he worked on media and telecommunications competition. He is member of the Editorial Boards of Marketing Science, Quantitative Marketing and Economics, International Journal of Research in Marketing and Journal of Interactive Marketing. Miklos has taught executive courses and consulted in various parts of the world for large corporations, including IBM, INTEL, Nokia, Alcatel, Samsung, Pearson, McKinsey & Co., Dun & Bradstreet and PwC.

Miklos is visiting from INSEAD where he is the GlaxoSmithKline Chaired Professor of Corporate Innovation. Before joining INSEAD, Miklos was a faculty member at the Harvard Business School and the Graduate School of Business at Stanford University. He studied physics in Hungary’s Eotvos Lorand University, earned an MS in Statistics from Ecole Nationale Supérieure des Mines de Paris and a Ph.D. in Management from INSEAD. Prior to becoming an academic, he worked for IBM.

Liz Schimel
EVP & Chief Digital Officer
Meredith National Media Group

Schimel is EVP and Chief Digital Officer, Meredith National Media Group, a position she has held since June 2011. In this position, she is responsible for deepening and expanding Meredith’s consumer focus via all pathways to the consumer across both print and digital platforms. This includes developing tablet, mobile, and web-based digital strategies, as well as migrating consumer transactions online. 

Her position encompasses strategic oversight and execution of many of Meredith’s most important initiatives including the development of its e-tablet and mobile efforts, further building CRM and e-commerce capabilities, expanding and evolving consumer data, and the migrating of all consumer marketing activity online.

Prior to joining Meredith, Schimel served as Global Head of Music and Connected Entertainment at Nokia. In this capacity, she was responsible for leading the launch and scaling of the company’s entertainment services initiative. Her duties included all aspects of business development, technology, licensing, product positioning, and marketing. Previously, she served as the SVP, Entertainment at Comcast Interactive Media where she led the team’s initiative to create and develop internet video products and services. She was also responsible for building and executing digital partnerships with Comcast’s key video programmers and marketing partners including NBC, CBS, Viacom, ABC, Turner, HBO, and Showtime. 

Her deep background and experience in the digital arena also includes senior leadership roles with major technology, entertainment and wireless providers. Among these include VP of Consumer Business Development at AT&T Wireless; VP and General Manager for BMG Online and BMG Entertainment; SVP and Director of Global Business Development at Soundview Technology Group

Schimel holds an MBA and MA in Finance from the Wharton School, and a BA, from the University of Pennsylvania where she graduated magna cum laude, Phi Beta Kappa. She is based in Meredith’s New York offices at 125 Park Avenue.

Bernd Schmitt
Executive Director, Institute on Asian Consumer Insight
Author, Happy Customers Everywhere

Bernd Schmitt is the Robert D. Calkins Professor of International Business at Columbia Business School in New York and faculty director of the Center on Global Brand Leadership, the leading global forum on branding issues for researchers and executives.

For the 2011-2013 academic years, Professor Schmitt will also be a visiting professor at Nanyang Business School and will head its new Institute on Asian Consumer Insight (ACI).

He is widely recognized for his major contributions to branding, marketing, and management through his unique focus on creativity, innovation and the customer experience. Schmitt has authored or co-authored seven books which have been translated into 20 languages, including Experiential Marketing (1999), Customer Experience Management (2003), Big Think Strategy (2007), and Happy Customers Everywhere (2012).

He teaches the course Managing Brands, Identity and Experiences, and won an award for innovation in the classroom for the course Corporate Creativity. He has also taught several other courses, including Market Innovation, Consumer Behavior, Advertising Management, Nonprofit Marketing, Luxury Goods Marketing as well as the Marketing core course. He has held visiting appointments in China, Germany, Poland, South Korea, and Singapore.

Schmitt is a frequent keynote speaker at academic and professional conferences worldwide. He has worked with sponsors and clients that include leading companies in the consumer package goods, automobile, electronics, software, financial services, pharmaceuticals, beauty and cosmetics, hospitality, and media industries.

Schmitt's research focuses on language in consumer behavior, experiential marketing, brand management and international business. His research has been published in leading marketing and psychology journals including Journal of Marketing, Journal of Marketing Research, Marketing Science, Journal of Consumer Research, Journal of Consumer Psychology, Journal of Personality and Social Psychology, and Journal of Experimental Psychology: Applied.

Schmitt has been profiled on CNNfn's "Business Unusual" and has appeared on BBC, CNBC, CNBC-Asia, CNN, NHK and on The Daily Show with Jon Stewart. He has contributed articles to The New York Times, the Asian Wall Street Journal, and the Financial Times.

Ava Seave
Principal, Quantum Media Group
Co-Author, Curse of the Mogul

Ava Seave is a principal of Quantum Media, a New York City-based consulting firm focused on marketing and strategic planning for media, information and entertainment companies.

Before founding Quantum Media with four others in 1998, Seave was a general manager at three leading media companies: Scholastic Inc., The Village Voice and at TVSM. Seave taught “Strategic Management of Media” and currently teaches “Media Strategy: Analysis, Innovation and Implementation” at Columbia Business School, where she is currently an associate adjunct professor. She is the co-author (with Jonathan Knee and Bruce Greenwald) of Curse of the Mogul: What’s Wrong with the World’s Leading Media Companies. Ava is on the Board of Davler Media and Magnify.net.

In May 2011, Seave, along with Bill Grueskin and Lucas Graves, co-authored "The Story So Far: What We Know About the Business of Digital Journalism," a report that examines online traffic and engagement patterns, emerging news platforms, paywalls, aggregation and new sources of revenue.

She graduated from Brown University with an A.B. (Phi Beta Kappa) and Harvard Business School with a M.B.A. She is also on three non-profit boards: DeLaSalle Academy, a middle school for academically gifted, financially challenged students; Archaeology Institute of America, serving as head of the Archaeology Magazine committee; and The American Poetry Review.

Shuffle Concert Ensemble
Eliran Avni, Hassan A. Anderson, Francisco Garcia Fullana, Adriadne Greif, Linor Katz, Moran Katz

Imagine a live performance of a Pop song immediately followed by a Baroque concerto...Imagine a concert program with more than 40 possible pieces in 19 different musical styles...Imagine a concert where the pieces performed are chosen by...YOU! At SHUFFLE Concert, your imagination becomes reality.

SHUFFLE Concert is a new and innovative performance concept. When one arrives at a SHUFFLE Performance they receive an individually-numbered menu filled with more than 40 musical masterpieces in every possible music style, from Baroque, Classical and Romantic to Broadway, Jazz and Pop. If your number is selected you choose what style and piece will be performed next. Every concert is therefore a completely new experience, both for the audience and the SHUFFLE Concert performers.

Greg Silverman
CEO & Founder
Concentric ABM

Greg Silverman is an innovator and entrepreneur who has worked in the Marketing Analytics field for over 15 years.  He is the CEO and Founder of Concentric, a company that develops software solutions focusing on predictive market analytics.

Before forming Concentric, Greg served as the Global Managing Director of Interband's Analytics and Valuation practice.  In addition, Greg has held key leadership roles at PWC and California Closets.  Greg is also the co-author of How Consumers Behave: Turning Marketing Complexity into Strategic Advantage, a book that focuses on using agent-based modeling to turn marketing complexity into strategic advantage.

Greg earned his MBA in Management from the J. Mack Robinson College of Business at Georgia State University.

Shiv Singh
Global Head of Digital
PepsiCo Beverages

Shiv Singh is a recognized digital marketer who focuses on how brands are being forced to transform with the rise of digital marketing and media. In his day job he serves as the Global Head of Digital for PepsiCo Beverages (across paid, owned and social media), where he drives the unit's digital marketing agenda working for the CMO of Global Consumer Engagement. He is currently driving the business's foray into Real-Time Marketing and is hands on with brand Pepsi and portfolio wide digital media strategy, innovation, optimization and measurement efforts. His team also is responsible for digital marketing across Pepsi, Mountain Dew, SoBe, AMP, Sierra Mist, Propel, Aquafina as well as the Lipton and the Starbucks partnerships.

Prior to PepsiCo Shiv worked at Razorfish Inc for over twelve years in its New York, London and San Francisco offices serving most recently as its VP & Global Social Media Lead and working with companies like Mercedez Benz, Philip Morris International, Citigroup, Microsoft, Victoria Secret and Ford Motor Company. In August 2012, Shiv was recognized by Adweek as a Top 50 Marketer (#18) and in September 2009, he was recognized by Ad Age as a Media Maven and was featured on its cover.

Shiv, who is the author of Social Media Marketing for Dummies, has been published widely and has spoken or keynoted conferences such as Digital Book World, the Online Publishers Association Annual Summit, South by Southwest Interactive, Web 2.0 Conference and the Direct Marketing Association's Leaders' Forum. He is frequently quoted in The Wall Street Journal, Reuters, Associated Press, Ad Age, Adweek, USA Today, The New York Times, Fortune Magazine and several other similar publications discussing digital strategy and social influence marketing.

Sree Sreenivasan
Chief Digital Officer
Columbia University

Sree Sreenivasan is Columbia University's first Chief Digital Officer and a member of the faculty of Columbia Journalism School, where he teaches social and digital media. He writes the SreeTips blog for CNET and appears regularly on CBS and elsewhere to talk tech. For more than eight years, he served as technology reporter for WABC-TV and WNBC-TV in NYC. In 2010, a Manhattan-news site he helped create, DNAinfo.com, was named one of the six hottest news startups by BusinessInsider.

Sree was named one of AdAge's 25 media people to follow on Twitter; and one of Poynter's 35 most influential people in social media. You can find him on Twitter at http://twitter.com/sree and on Facebook at //facebook.com/sreetips and on http:the web at http://sree.net * his CNET blog posts are at http://cnet.co/sreetips

Kerry Trainor
CEO
Vimeo

Kerry Trainor is the Chief Executive Officer of Vimeo. In this capacity he is responsible for the strategy, oversight, and development of Vimeo’s business.

Mr. Trainor joins Vimeo from AOL, Inc. where he most recently served as Senior Vice President and General Manager, Entertainment for the Huffington Post Media Group. In this position he oversaw AOL's portfolio of entertainment properties including AOL Music, AOL TV, Moviefone, Huffington Post Entertainment, Huffington Post Celebrity and Huffington Post Comedy.

Prior to AOL, Mr. Trainor was co-founder and CEO of FlipGloss Media, which was acquired by Forbes Media. FlipGloss is a photo distribution platform enabling publishers and advertisers to embed interactive, magazine-style photo packages across the web. Prior to FlipGloss, Mr. Trainor was Head of Global Media Products for Yahoo! Music. Mr. Trainor began his Internet career at music startup LAUNCH.com which was acquired by Yahoo!.