BRITE '13 Conference | March 4-5, 2013
Watch Our BRITE '13 Live Stream Archive:
Read Articles on BRITE '13:
Unconventional Wisdom from Global Brands: Four Ideas from the Brite '13 Conference
Why You're Too Late For Change Management
5 Different Ways to Approach Social Media Branding
How Innovation Can Survive In A Bureaucracy
Day 1 Summary: Brite Conference 2013: Brands, Innovation, Technology
- Business Innovation from SAP
Thinking Big About Big Data
- The Drew Blog
Spoiler Alert: Mobile Advertising Works (Sometimes)
- The Drew Blog
About the BRITE '13 Conference
BRITE '13 brought together 500 leaders from business, technology, media, and marketing to discuss how technology and innovation are transforming the ways that companies build and sustain great brands.
BRITE offers a different blend of thinkers and doers, both onstage and off, than you will find at any other event. Participants come to think differently about the changing landscape of media and technology, and to connect with a unique group of innovators, marketers, entrepreneurs, and champions of social enterprise.
Featured BRITE '13 speakers included:
Topics at BRITE '13 included:
- The Truth about Mobile Advertising: Does it even work?
- The Power of (Big) Data in a Networked World
- Gamification and the Payment Economy
- Why Brands Are Becoming Media Companies
- Creating a Culture of Rapid Experimentation
- How Brick and Mortar Can Leverage the Mobile Future
- The Power of Habit: How Target knows what its customers want before they do
- And much more…
BRITE '13 hosted a large audience for: keynotes and panels featuring
leading companies and case studies; new research; and demos of emerging
conference's second day will focus on interactive discussions, break-outs, and peer networking. Live blogging, videocasts, and Twitter
feeds will extend the discussion at BRITE to an even broader audience
The aim of BRITE is to stimulate interactive conversations, it is not just a series of lectures. Come to the next BRITE event to talk with fellow big
thinkers, hear stories of what is working and what isn't, and see the newest
technologies in person.
To get an in-depth perspective on the BRITE experience, we recomend you visit the summary content that can be found on the Overview page of BRITE '12. Our BRITE '13 summary will be available shortly.
Thanks to our BRITE '13 Sponsors:
BOOTH + Sponsors:
For sponsorship inquiries, please contact:
Allie Abodeely, Assistant Director